Marketing Campaigns Specialist

Scale Army Careers; Xico; A distancia; MXN 1,284,000 - 1,652,000; Jornada completa

Descripción de la vacante

A leading clean energy technology company is seeking a Paid Media Buyer to manage and optimize advertising campaigns across Meta, Google, and TikTok. This role involves developing strategies to drive qualified leads and optimize campaign performance across multiple regions. The ideal candidate has 3-5 years of experience in performance marketing and proven skills in managing campaigns across various markets. This position is fully remote and offers an exciting opportunity to impact renewable energy solutions globally.

Formación

• 3–5 years of hands-on experience managing paid campaigns on Meta and Google.
• Proven ability to manage campaigns across multiple countries.

Responsabilidades

• Develop, launch, and manage paid ad campaigns across Meta, Google, and TikTok.
• Monitor campaign performance daily and identify optimization opportunities.
• Work with internal teams managing creatives for seamless campaign delivery.

Conocimientos

Proficiency in Meta Ads Manager

Proficiency in Google Ads

Proficiency in TikTok Ads Manager

Strong analytical and reporting abilities

Strong written and verbal English communication skills

Results-oriented

Descripción del empleo

Paid Media Buyer – Scale Army CareersOur client is a fast-growing renewable energy technology company specializing in clean energy solutions for residential and commercial customers.

Through data-driven insights and smart automation, they provide affordable, efficient, and sustainable power options.

As they expand internationally, they are seeking a Paid Media Buyer to lead high-performance advertising campaigns across multiple channels and markets. Location: Fully remote | 9 AM - 5 PM EST.

Role Overview

The Paid Media Buyer will lead the strategy, execution, and optimization of paid advertising campaigns across Meta, Google, and TikTok.

They will focus on driving qualified leads and supporting international growth through data-driven targeting, thoughtful testing, and continuous performance improvements.

This role is ideal for a performance marketer with hands-on experience managing campaigns end-to-end across multiple regions.

Key Responsibilities

• Campaign Strategy & Execution: Develop, launch, and manage paid ad campaigns from scratch across Meta, Google, and TikTok. Drive qualified lead generation and conversions through data-backed targeting and audience segmentation. Manage campaign setup, budgets, bidding strategies, and daily optimizations to maximize ROI. Partner with the creative team to align messaging and visuals for high-performing ads.
• Optimization & Performance Tracking: Monitor campaign performance daily and identify optimization opportunities. Conduct A / B testing across creatives, ad copy, and audiences. Analyze key metrics and report actionable insights to leadership. Implement best practices for tracking, attribution, and conversion optimization.
• Cross-Functional Collaboration: Work with internal teams managing creatives and lead funnels to ensure seamless campaign delivery. Provide insights on audience performance, trends, and scaling opportunities. Stay current on emerging ad formats, tools, and platform updates.

Qualifications

• 3–5 years of hands‑on experience managing paid campaigns on Meta and Google (TikTok experience preferred).
• Proven ability to manage campaigns across multiple countries and markets.
• Familiarity with lead generation, landing page optimization, and performance metrics such as CPL, CPA, and ROAS.

Skills

• Proficiency in Meta Ads Manager, Google Ads, and TikTok Ads Manager.
• Strong analytical and reporting abilities using Google Analytics and platform dashboards.
• Excellent understanding of audience targeting, lookalike modeling, and creative testing.
• Strong written and verbal English communication skills, with the ability to articulate strategy, insights, and recommendations.
• Results‑oriented, analytical, organized, and proactive in optimizing performance.
• Passion for growth marketing and scaling global campaigns.

What Success Looks Like

Consistent delivery of qualified, cost-effective leads across target regions (U.S., Spain, Ireland). High‑performing campaigns built from scratch with measurable ROI improvements. Efficient budget allocation and effective scaling across platforms. Strong collaboration with creative and strategy teams to support growth goals.

Opportunity

This role offers the chance to join a forward‑thinking clean energy technology company during a pivotal expansion phase. As the Paid Media Buyer, you will own the execution and optimization of paid campaigns across key global markets, directly impacting customer growth and accelerating the adoption of renewable energy solutions.

Application Process

Fill in the application form. Record a video showcasing your skill sets.