Market Research Coordinator

Ford Motor; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading automotive company in Mexico City is seeking a Marketing Research Coordinator to support the marketing team by collecting and interpreting market data. The role includes conducting research, analyzing consumer behavior, and coordinating marketing projects. Ideal candidates will have a bachelor's degree and 1-3 years of relevant experience. Strong analytical and communication skills are required. This full-time position offers a chance to influence marketing strategies and product development.

Formación

• 1–3 years of experience in marketing, market research, or a related analytical role. Internship experience in marketing is beneficial.

Responsabilidades

• Conduct research on consumer opinions and marketing strategies.
• Monitor industry statistics and track trends in trade literature.
• Provide administrative support for research fieldwork.
• Assist in evaluating the effectiveness of marketing and communications programs.
• Support the marketing team in day-to-day activities.

Conocimientos

Analytical Skills

Communication Skills

Customer Relationship Management

Data Analysis Skills

Market Research

Survey Design

Qualitative Research

Quantitative Research

Data Collection

Research Experience

SPSS

Qualtrics

Microsoft PowerPoint

Merchandising

Educación

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Descripción del empleo

Description

The Marketing Research Coordinator plays a crucial role in supporting the marketing team by collecting, analyzing, and interpreting market data to provide actionable insights. This position assists in understanding market trends, consumer behavior, and competitive landscapes, contributing to informed decision‑making for product development, marketing strategies, and overall business growth. The ideal candidate will be detail‑oriented, analytical, and possess strong communication and organizational skills.

Responsibilities

Market Intelligence

• Conduct research on consumer opinions and marketing strategies, often collaborating with marketing professionals and statisticians.
• Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising.
• Monitor industry statistics and track trends in trade literature.
• Maintain an up‑to‑date online library of market research information.

Coordination & Support

• Provide administrative support for research fieldwork, including coordinating focus groups, managing survey distribution, and liaising with respondents.
• Coordinate with external agencies and suppliers to facilitate the delivery of research projects.
• Assist in evaluating the effectiveness of marketing, advertising, and communications programs.
• Manage and facilitate research panels.
• Support the marketing team in day‑to‑day activities, including attending meetings and recording action plans.

Qualifications

• Education: Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 1–3 years of experience in marketing, market research, or a related analytical role. Internship experience in marketing is beneficial.

Skills

• Analytical Skills: Strong ability to evaluate large amounts of data and information related to market conditions.
• Communication Skills: Excellent written and verbal communication skills to convey information, interpret data, and present results clearly.

Key Skills

• Qualtrics
• Quantitative Research
• SPSS
• Data Collection
• Microsoft PowerPoint
• Research Experience
• Survey Design
• Qualitative Research
• Market Research
• Merchandising
• Customer Relationship Management
• Data Analysis Skills

Employment Type: Full‑Time

Experience: Years

Vacancy: 1