Market Insights Coordinator

Ford Motor; Ciudad de México; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading automotive company in Mexico City is seeking a Marketing Research Coordinator to support the marketing team by collecting and interpreting market data. The role includes conducting research, analyzing consumer behavior, and coordinating marketing projects. Ideal candidates will have a bachelor's degree and 1-3 years of relevant experience. Strong analytical and communication skills are required. This full-time position offers a chance to influence marketing strategies and product development.

Formación

• 1–3 years of experience in marketing, market research, or a related analytical role. Internship experience in marketing is beneficial.

Responsabilidades

• Conduct research on consumer opinions and marketing strategies.
• Monitor industry statistics and track trends in trade literature.
• Provide administrative support for research fieldwork.
• Assist in evaluating the effectiveness of marketing and communications programs.
• Support the marketing team in day-to-day activities.

Conocimientos

Analytical Skills

Communication Skills

Customer Relationship Management

Data Analysis Skills

Market Research

Survey Design

Qualitative Research

Quantitative Research

Data Collection

Research Experience

SPSS

Qualtrics

Microsoft PowerPoint

Merchandising

Educación

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Descripción del empleo

A leading automotive company in Mexico City is seeking a Marketing Research Coordinator to support the marketing team by collecting and interpreting market data. The role includes conducting research, analyzing consumer behavior, and coordinating marketing projects. Ideal candidates will have a bachelor's degree and 1-3 years of relevant experience. Strong analytical and communication skills are required. This full-time position offers a chance to influence marketing strategies and product development.