Head of Marketing

Watch Gang; México; A distancia; MXN 600,000 - 800,000; Jornada completa

Descripción de la vacante

A unique ecommerce and gamification brand is seeking a Head of Marketing to lead their growth strategy. You'll be responsible for driving performance across various metrics and enhancing customer engagement through innovative gamification tactics. The ideal candidate will have a strong background in ecommerce and subscription models, and the ability to lead a creative team towards achieving high-impact results. Competitive compensation and equity options included.

Servicios

Competitive pay

Performance-based Incentives

Equity vesting / stock options

Formación

• Deep experience in ecommerce growth, ideally with subscription or gamified consumer products.
• Proven success scaling AOV, LTV, acquisition channels, and retention performance.
• Strong command of paid media and loyalty frameworks.

Responsabilidades

• Architect a full-funnel growth strategy tailored to Watch Gang’s unique business model.
• Drive measurable increases in AOV, LTV, CAC efficiency, and repeat engagement.
• Build engagement loops that elevate participation, excitement, and viral lift.

Conocimientos

Ecommerce growth

Gamification

Product psychology

Data-driven growth

Paid media

Lifecycle marketing

Creative leadership

Descripción del empleo

Industry: Watches • Ecommerce • Subscription • Gamification

Location: Remote (US Timezones)

Seniority: Executive

Compensation: Competitive + Performance-based Incentives + Equity Program

About Watch Gang

We’re not a traditional retailer—we’re a hybrid of ecommerce, entertainment, and gamification built around one of the most passionate watch communities on the planet. Watch Gang delivers discovery, excitement, incentives, and exclusivity in ways standard ecommerce can’t touch.

We innovate fast, experiment boldly, and operate with the mindset of a company rewriting how consumers engage with products.

About the Role

We're looking for a Head of Marketing who understands the intersection of commerce, gamification, product psychology, and data-driven growth. Someone ready to scale Watch Gang’s unique ecosystem—daily drops, spins, rewards, tiers, and limited releases—into a dominant, industry-shaping experience.

If you thrive in fast-moving environments, think clearly under pressure, and know how to turn a differentiated product model into a high-performing marketing machine, you’ll fit right in.

What You’ll Own

Growth Strategy

• Architect a full-funnel growth strategy tailored to Watch Gang’s unique business model.

• Drive measurable increases in AOV, LTV, CAC efficiency, repeat engagement, and membership retention.

• Identify high-impact opportunities quickly—and execute without hesitation.

Gamification & Engagement

• Strengthen the core experience across spins, drops, VIP tiers, incentives, and rewards.

• Turn “fun” into revenue using gamification.

• Build engagement loops that elevate participation, excitement, and viral lift.

Upsell, Monetization & Loyalty

• Expand upsells across membership tiers, exclusive offers, add-ons, curated collections, and time-limited incentives.

• Enhance upgrade paths and loyalty rewards that increase AOV and drive long-term member value.

• Build new revenue levers with a premium, value-first mindset.

Brand & Creative

• Own the creative vision for Watch Gang end-to-end—premium voice, strong identity, and consistent narrative.

• Lead content and storytelling across paid media, email, SMS, social, onsite, and loyalty.

• Ship campaigns that attract, convert, and retain—without sacrificing brand integrity.

Ecommerce & Analytics

• Bring a forward-thinking analytics approach: segmentation, experimentation, funnel diagnostics, attribution, and CRO.

• Partner with product and engineering to improve UX, conversion paths, and on-site gamified touchpoints.

• Translate insights into action across acquisition, retention, and reactivation.

Team Leadership

• Serve as the creative lead managing and growing an internal, cross-functional marketing team.

• Set high standards, drive clarity, and empower a culture of experimentation and accountability.

• Collaborate closely with Product, Merchandising, CX, and Leadership to align company-wide initiatives.

What You Bring

• Deep experience in ecommerce growth, ideally with subscription or gamified consumer products.

• Proven success scaling AOV, LTV, acquisition channels, and retention performance.

• Strong command of paid media, lifecycle marketing, CRO, influencer strategy, and loyalty frameworks.

• A balance of creativity and financial rigor—your ideas look great and convert.

• Leadership that communicates directly, thinks strategically, and executes decisively.

• A point of view on where ecommerce and gamified consumer experiences are heading next.

Why Watch Gang

• A platform with built-in excitement—spins, drops, rewards, exclusives, and community.

• A chance to shape the future of a high-visibility brand with significant untapped potential.

• Creative and strategic ownership paired with the speed of a company that doesn’t overcomplicate progress.

• Competitive pay plus equity vesting / stock options—real ownership in the upside you build.

• A leadership culture that rewards initiative, sharp thinking, and results.

What We’re Looking For

We want a builder, not a caretaker. Someone who understands both the art and the math of ecommerce. You’ll fit this role if you:

• Think strategically but operate with urgency.

• Treat marketing as a revenue engine, not a cost center.

• Know gamification, ecommerce, and retention inside-out—or learn fast.

• Can lead a creative team while keeping performance as the north star.

• Communicate directly, clearly, and without political gymnastics.

• Bring ideas, defend them with logic, and know when to pivot.

• Want ownership—real ownership—in the next evolution of Watch Gang