GA4 Data & Analytics Specialist

Confiz; Monterrey; Presencial; MXN 1,102,000 - 1,470,000; Jornada completa

Descripción de la vacante

A leading technology firm in Monterrey is seeking a Data & Analytics Specialist. The role involves expertise in Google Analytics 4, dataLayer management, and Azure Databricks. Candidates should have a business-oriented mindset and the ability to ensure accurate tracking of key interactions. Join a vibrant team that focuses on innovative enterprise projects and a fun workplace culture.

Formación

• Experience with Google Analytics 4 (GA4) and eCommerce tracking.
• Strong understanding of dataLayer management and Google BigQuery.
• Proven experience in building datasets using Azure Databricks.

Responsabilidades

• Ensure accurate tracking of key interactions.
• Collaborate with Business on campaign tracking.
• Maintain structured and scalable dataLayer.

Conocimientos

GA4 expertise

DataLayer management

Azure Databricks

Power BI

eCommerce platform familiarity

Herramientas

BigQuery

PySpark

SparkSQL

Descripción del empleo

We are looking for a Data & Analytics Specialist with strong expertise in GA4 (including eCommerce tracking, dataLayer management, and campaign attribution) and solid knowledge of how GA4 data structures sync with BigQuery. The role requires experience in Azure Databricks (PySpark/SparkSQL) to build datasets and familiarity with Power BI semantic models for collaboration. A business-oriented mindset and proven GA4 analytics experience are essential.

Responsibilities:

• Understand GA4 configuration with eCommerce tracking.
• Understanding how current Tag or Event are managed
• Ensure accurate tracking of key interactions: product views, add-to-cart, checkout, and purchases.
• Collaborate with Business to support campaign tracking, conversion attribution, and customer journey analysis.
• Maintain a structured and scalable dataLayer.
• QA all tags across different browsers and devices to ensure accuracy.
• Document all events, variables, and data collection methods clearly.

Requirements:

• Familiarity with common eCommerce platforms
• Business-oriented mindset with the ability to align tracking strategies to key metrics
• Proven experience with Analytics on top of Google Analytics 4 (GA4) data
• Understanding of dataLayer management.
• Knowledge of GA4 data on top of google BigQuery.
• Solid Azure Databricks knowledge to create dataset using Pyspark/SparkSQL
• Knowledge of Power BI semantic model for efficient collaboration with frontend team

We have an amazing team of 700+ individuals working on highly innovative enterprise projects & products. Our customer base includes Fortune 100 retail and CPG companies, leading store chains, fast-growth fintech, and multiple Silicon Valley startups.

What makes Confiz stand out is our focus on processes and culture. Confiz is ISO 9001:2015 (QMS), ISO 27001:2022 (ISMS), ISO 20000-1:2018 (ITSM) and ISO 14001:2015 (EMS) Certified. We have a vibrant culture of learning via collaboration and making the workplace fun.

People who work with us work with cutting-edge technologies while contributing success to the company as well as to themselves.