Growth Manager

WeWork Latin America
Ciudad de México
MXN 200,000 - 400,000
Descripción del empleo

Digital Marketing Sr. Lead

Marketing, LATAM

WeWork is seeking a Digital Marketing Manager who will be responsible for planning and leading project lifecycles around our new digital initiatives, regional sales funnel, regional channels and content strategies (SEO, blog, webinars and website management, digital acquisition channels, among others). This includes acting as the owner for different departments and teams, focusing on planning, tracking, coordinating and driving not only digital projects for new and BAU initiatives, as well sales ops metrics, marketing OKRs, ICPs and impacting with new ways of generating efficiency in clients' journeys. Reporting to the Regional CEO and connected to WeWork local and global teams, you will serve as the lead for LATAM. This is a highly visible position that will interact with stakeholders at all levels of the company.

About you: You are equally strategic and hands on, balancing big picture thinking with flawless execution – and your results show it! You are viewed as a strong business partner, bringing value through your approach to problem solving. You love simplifying the complex into compelling initiatives; thinking creatively to accelerate innovation and growth for the region. You are passionate about collaborating with cross functional teams to communicate WeWork’s solutions through efficient campaigns to exponentially grow the business. You love numbers and are really acquainted with a full business mindset and want to navigate through all company structures. You are confident and have an owner mindset. You don't mind exposure in order to bring results.

What you’ll do

  • Plan and organize the day-to-day responsibilities of digital marketing execution, from hands-on work to project management, holding yourself and your team accountable for hitting goals and KPIs from the company;

  • Create the growth marketing plans and unfold it with regional and local teams, including Technology, Product, Territory Marketing and Data teams, ensuring the execution accord to the timeline that you planned always considering the major company goals;

  • Manage and plan our Channels strategy focusing on maximizing efficiency and achieving company sales Goals. Creating a digital communication plan for each channel and ICPs according to the product portfolio;.

  • Handle expectations internally, leadership and other stakeholders, regarding growth marketing plan and project schedules, resourcing, budget, metrics and other KPIs;

  • Understand and communicate changes to requirements or blockers to progress

  • Manage and optimize budget, finance overview and internal tools as well tracking systems to provide transparency into overall Customer Journey

  • Manage relationship & project plans with external vendors;

  • Actively work on improving information sharing and process documentation;

  • Communicate updates to the central and regional teams about digital marketing objectives and progress;

  • Assist your Growth Marketing team of which you are responsible with operational support, including submitting requisitions, handling major vendor, onboarding new systems, reviewing the plan execution;

Job Requirements:

  • Bachelor’s degree in Marketing, Business Administration, Engineering or related field

  • Spanish and English speaker.

  • +6/7 years experience in digital marketing (Bonus points for experience at a startup or high-growth company, media agency and/or Digital Retail/B2B experience)

  • +1/2 management position

  • Self-starter with ability to execute independently

  • Continuously seeking out opportunities to learn and improve

  • Highly creative and able to formulate an outstanding vision for our communities and members

  • Results-driven with ability to quickly solve sophisticated problems

  • Strong time management skills and experience managing multiple projects simultaneously, balancing quality and speed

  • Excels under pressure and can maintain a calm demeanor at all times

  • Experience partnering with sales teams to develop highly targeted, differentiated acquisition campaigns

  • Excellent communication, writing, and presentation skills

  • Strong work ethic and entrepreneurial spirit

  • Passion for excellence, results, and team collaboration!

  • Ability to think creatively and explore new ways of executing projects.

  • Excel knowledge of Paid Media, Web Analytics and data visualization tools (Google Analytics, Datorama, Tableau, among others)

  • Strong track record in thriving in a hyper-growth environment;

  • Tech-savvy and up-to-date on all marketing tools, platforms and resources;

  • Experience in real estate or technology preferred, but not essential

You Are:

  • Eager to create world class work that drives business results

  • Ready and willing to go an extra step for your work and your team

  • Passionate about collaborating with and delivering for partners

  • Focused on impact. You work in a way that lifts the team and the organization, not just yourself.

  • Motivated to work in a place where no two days are the same

  • You’re driven, optimistic and get things done. You bring a high level of self-directed energy, and an unrelenting drive to succeed and win.

  • Data-driven. You understand the importance of effectively measuring and reporting back on all activity

  • An experimenter. You see every task as an opportunity to test and learn.

  • Omni-everything: You can work with experts to weave a consistent message in digital channels, from media planning to blog articles, webinars and presentations;

  • A lifelong learner. You believe that brilliance is made, not born, through hard work and commitment, not innate talent. You are a voracious learner and you give and receive feedback openly.

Position Keywords:

Digital Marketing; Growth Marketing; Growth Hack; Channels Strategy; Digital Channels; Ad Executive; Account Manager; Digital Innovation; Growth Hacking

This job posting is for a position with an entity owned and operated by an independent franchisee and not WeWork Inc. or its subsidiaries. This franchisee owns a license to use WeWork Inc.'s logos and office designs, for example, when running its co-working business. However, this franchisee is a separate company and a separate employer from WeWork Inc. and its subsidiaries. If you are hired for the job described in this posting, the franchisee will be your employer, not WeWork Inc. or its subsidiaries. Only the franchisee is responsible for employment matters, including hiring, firing, discipline, supervisions, staffing, and scheduling employees. WeWork Inc. and its subsidiaries have no control over employment matters and will not receive a copy of your employment application and will have no involvement in any employment decisions, including whether you receive an interview for the job or whether you are hired.
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