CRM Specialist

Stori Card - MX
Ciudad de México
MXN 200,000 - 400,000
Descripción del empleo

The Role

Optimize communication throughout the customer life cycle to ensure their conversion, retention and loyalty.

You will

  • Execute end-to-end lifecycle marketing campaigns focused on defining target audiences and developing communication strategies across multiple channels including email, push notifications, SMS, and in-app messages
  • Collaborate with marketing, creative, product and insights peers to develop marketing strategies, lead campaign development and scale supporting technology and processes
  • Use a behaviour driven approach to engage customers along their lifecycle journey through cohesive, personalized and dynamic experiences
  • Track and measure progress through A/B testing to continuously optimize performance
  • Keep a pulse on the competitive landscape and proactively identify opportunities to meet the needs of our target customers

Requirements

  • 1+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns
  • Database management
  • Use of analysis tools
  • Knowledge in omnichannel platforms
  • Good spelling
  • Advanced English
  • Data Driven, analytical mindset, creativity, teamwork, attention to detail, problem-solving, communication and time management

Strong preference

  • Experience using Braze
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