Digital Personalization Architect

Avantor; Ciudad de México; Presencial; MXN 915,000 - 1,283,000; Jornada completa

Descripción de la vacante

A global life sciences company based in Mexico City is seeking a Personalization Strategist to lead dynamic digital experiences. This role requires expertise in personalization and digital marketing with strong collaboration across functions. The ideal candidate will have experience with Adobe Target and a deep understanding of customer journeys. Join us to create impactful strategies that improve customer engagement and drive business goals.

Servicios

Career growth opportunities

Diverse and inclusive culture

Formación

• 3+ years of experience in personalization, digital marketing, UX optimization, or marketing technology roles.
• C-1/C-2 level of English both spoken and written.
• Experience in B2B, SaaS, or multi-region environments.

Responsabilidades

• Develop and implement personalized experience strategies.
• Own audience segmentation strategies using behavioral and demographic data.
• Lead A/B testing and optimization experiments.

Conocimientos

Personalization

Digital Marketing

UX Optimization

Data Analysis

Cross-Functional Collaboration

Herramientas

Adobe Target

Google Analytics

HTML/CSS

Descripción del empleo

A global life sciences company based in Mexico City is seeking a Personalization Strategist to lead dynamic digital experiences. This role requires expertise in personalization and digital marketing with strong collaboration across functions. The ideal candidate will have experience with Adobe Target and a deep understanding of customer journeys. Join us to create impactful strategies that improve customer engagement and drive business goals.