Digital Marketing Specialist - Bilingüe

R.H & R Universal; Mérida; Presencial; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A marketing agency in Mérida is seeking a Marketing Specialist to craft and execute marketing campaigns. The role requires creativity, analytical skills, and a deep understanding of digital marketing. Responsibilities include managing online presence, creating content, and conducting market research. Ideal candidates have a Bachelor’s degree and at least 2 years of marketing experience. Join us to enhance our brand presence and connect the right people with opportunities.

Formación

• Bachelor’s degree in Marketing or a related field.
• Preferably 2 years of proven experience in digital marketing, preferably in a marketing agency.
• Strong understanding of SEO, SEM, and social media marketing.
• Excellent communication and copywriting skills.
• Proficiency in marketing software and analytics tools.
• Creative mindset with the ability to generate innovative marketing ideas.
• Ability to work collaboratively in a team environment and independently.

Responsabilidades

• Develop and implement comprehensive marketing strategies.
• Manage and optimize online presence, including website and social media.
• Create engaging content for various marketing channels.
• Conduct market research to identify trends and opportunities.
• Collaborate with sales team for promotional materials.
• Plan and execute email marketing campaigns.
• Manage SEO/SEM strategies for high visibility.
• Utilize analytics tools to track campaign performance.

Conocimientos

Creative mindset

Analytical skills

Excellent communication

Proficiency in marketing software

SEO and SEM understanding

Educación

Bachelor’s degree in Marketing or related field

Herramientas

Analytics tools

Descripción del empleo

As a Marketing Specialist, you will be responsible for crafting and executing marketing campaigns that highlight our client's services. This role demands a mix of creativity, analytical skills, and a deep understanding of digital marketing trends. Your efforts will directly contribute to enhancing our brand presence and attracting top talent and clients.

Responsibilities:

• Develop and implement comprehensive marketing strategies to create awareness of the agency’s services.
• Manage and optimize the agency’s online presence, including the website, social media platforms, and digital advertising.
• Create engaging content for various marketing channels, such as blogs, newsletters, social media posts and ads, brochures, etc.
• Conduct market research to identify trends, opportunities, and challenges in the industry.
• Collaborate with the sales team to develop promotional materials and campaigns that align with sales strategies.
• Plan and execute email marketing campaigns, tracking performance and adjusting strategies as needed.
• Manage SEO/SEM strategies to ensure high visibility in search engine results.
• Utilize analytics tools to track campaign performance, generate insights, and make data-driven decisions.

Requirements:

• Bachelor’s degree in Marketing or a related field.
• Preferably 2 years of proven experience in digital marketing, preferably in a marketing agency.
• Strong understanding of SEO, SEM, and social media marketing.
• Excellent communication and copywriting skills.
• Proficiency in marketing software and analytics tools.
• Creative mindset with the ability to generate innovative marketing ideas.
• Ability to work collaboratively in a team environment and independently.

If you are a passionate Marketing Specialist eager to make a significant impact, we would love to have you on our team. Apply now and help us connect the right people with the right opportunities, leveraging your marketing expertise!

Schedules: Mid shift (8 am to 5 pm CST).

Requerimientos

• Educación mínima: Educación superior - Licenciatura
• 2 años de experiencia
• Idiomas: Inglés
• Edad: A partir de 22 años
• Palabras clave: online, mercadotecnia, marketing, mercadeo, especialista