Content Manager (Remote Mexico) - Future Opening

Directive; Santiago de Querétaro; A distancia; MXN 200,000 - 400,000; Jornada completa

Descripción de la vacante

A leading B2B performance marketing agency is seeking a Content Strategist to manage client deliverables and develop custom strategies. The role requires a proven background in SEO, strong project management skills, and the ability to analyze metrics. Benefits include unlimited PTO and competitive health plans.

Servicios

Unlimited PTO

Medical, dental, and vision plans

Annual bonus based on tenure

Work from home flexibility

Formación

• Proven track record implementing SEO principles and content strategy.
• Ability to analyze website traffic and SEO metrics.
• Comfortable client-facing and owning relationships.

Responsabilidades

• Create custom strategies and implement best practices for clients.
• Collaborate with teams during strategy roadblocks.
• Manage project deliverables and timelines.

Conocimientos

SEO principles

Content strategy

Analytical insight

Strong communication skills

Organizational skills

Agency experience

B2B tech/SaaS experience

Herramientas

Google Analytics

SEMrush

Ahrefs

Google Search Console

Asana

Descripción del empleo

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in. We’re shaping the future of marketing and welcome you to build something that breaks the mold.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we seek forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing. If you’re ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

About The Role:

The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist works with more Enterprise clients and should have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You'll Do:

• Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients to achieve NSMs. The strategist will use the project phase as a foundation for the initial client strategy and will optimize strategies over the client lifetime based on goals, ongoing campaigns, and historical performance, while adhering to Directive best practices.

• Collaborate with Associate Director (AsD) when roadblocks arise that impact strategy and goal attainment.

• Craft creative briefs and compelling content campaigns with a focus on ideation from competitor and audience insights.

• Apply best practices to keep clients positioned to exceed goals, including:

• LTV:CAC modeling

• Customer Generation

• Share of SERP

• Content Production

• Goal Setting: Use available data to set client goals during engagement, to be reviewed and approved by the AsD in meetings.

• Data sources include Google Analytics, CRM data, SEMrush reporting, and Ahrefs reporting

• All goals must be approved by the AsD before presenting to the client with the AsD.

• Project Management: Ensure planned strategies are executed. Define responsibilities using project management to keep both Directive and client teams on track toward goals.

• Use of Asana is required.

• Delegate tasks to team members and clients, ensuring timely completion.

• Partner with Project Managers in pods to ensure tasks are created, assigned, and due dates met, and communicated to the client.

• Collaborate with content writers and designers to complete content campaigns on time while maintaining client quality standards.

• Internal and External Communication: Act as the main interface between clients and our team, building relationships beyond deliverables and proactively communicating with clients and internal leadership to drive results.

• Proactively communicate timelines for deliverables, progress toward goals, and use shared channels (e.g., Slack) for ongoing updates between bi-weekly meetings.

• Inform internal leadership of roadblocks, growth opportunities, and any moments of change on client accounts.

• Reporting: Regularly report to clients on progress and impact of strategies with a defined cadence:

• Bi-weekly client meetings

• Notes on NSM progress and ongoing deliverables

• Monthly, quarterly reports

• Bi-annual business reviews

What You'll Bring:

• Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, and link building

• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics

• Strong communication skills: comfortable client facing and owning relationships with key stakeholders

• Familiarity with industry tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog/crawling tools

• Proven organizational, project, and time management skills

• Genuine enthusiasm for digital marketing, SEO and Content

• Must have agency experience

• Must have B2B tech and/or SaaS experience

Goals:

• NSM Attainment: 100%

• MRR Retainment: 96%

• CSAT > 4.2

• Upsells / Cross-sells / Referrals -

• Strategists are expected to regularly look for opportunities for our clients to grow their business with Directive.

• Examples of this include:

• Growing into another service line such as SEO or Paid Media

• Growing within their current service line such as increasing content, SEO, or Paid Media budgets

• Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.

• Example of moments to ask for a referral:

• Point of contact starts a new job

• Client leaves a 5 CSAT score

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [e-mail].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.