Media Manager - Service Office

IKEA -Al Homaizi Limited; Kuwait; On-site; KWD 15,000 - 30,000; Full time

Job summary

A leading home furnishing brand in Kuwait is seeking a Media Strategy Lead to develop and execute a cohesive media strategy across Kuwait, Morocco, and Jordan. The role involves optimizing investments, managing campaigns, and ensuring alignment with commercial goals. The ideal candidate has a strong background in media strategy and performance analysis.

Qualifications

• Experience with media strategy development across multiple markets.
• Strong analytical skills for performance analysis and econometrics.

Responsibilities

• Lead unified media strategy across Kuwait, Morocco, and Jordan.
• Manage agency relationships and campaign execution.
• Optimize media investments through data-driven decisions.

Job description

About IKEA Kuwait

IKEA is the leading Life at Home brand in Kuwait. We offer well-designed, functional, and affordable, good quality home furnishing beautiful solutions, produced with care for people and the environment. There are several companies with different owners, working under the IKEA Brand, all sharing the same vision: to create a better everyday life for the many people.

IKEA has been in Kuwait for more than 40 years, operated by Al Homaizi Limited and is very well established in Kuwait. IKEA has 6 stores in Kuwait, IKEA The Avenues, The Warehouse, 360, Assima Mall, Khiran Mall and IKEA For Business in Shuwaikh.

Who we are and how we work

We believe in people. We have an optimistic attitude in the way we are and in the way we do things. We believe in diversity, equality and inclusion because they increase our understanding of our customers and each other. We empower and develop our teams through on-job intensive trainings, working together and providing an international and diverse workplace.

In IKEA, every job is different, and every day is different. Are you up to the challenge to join our dynamic and creative work environment?

Job Description

To lead the development and execution of a unified media strategy across Kuwait, Morocco, and Jordan, ensuring alignment with IKEA commercial goals and local market needs. The role focuses on optimizing media investments through data-driven decision-making and performance analysis, while fostering innovation, best practices, and strong partnerships with internal and external stakeholders. The ultimate purpose is to strengthen the IKEA brand positioning and drive visitation to all customer meeting points across markets.

• Define the yearly media direction and investment strategy lead according to the company strategy for the 3 countries (Kuwait, Jordan and Morocco) supporting the commercial agenda. This will be done for Kuwait directly and in close co-operation with marketing managers of Morocco and Jordan to support the broader business and marketing strategy.


• Responsible for holding agency to account for all aspects of ATRACT & ACTIVATE in Kuwait and Jordan. Develop the media strategy and take responsibility for the effective and efficient use and measurement of all media to ensure the planning and buying of media are aligned with the strategy. This includes all media channels (on and offline) utilized on a yearly basis and for each campaign (owned, paid and earned).


• Campaign management: Produce clear media briefs for all media agencies and secure a high quality of execution that will deliver clear and relevant to reach the campaign objectives.


• Follow up after execution of communication to analyze and report the performance periodically and secure the optimization adjusting the plans when necessary, according to the business performance and needs.


• Econometrics lead: Application of econometrics and attribution model learnings to drive ongoing improvement


• Audit process and Agency service evaluation management and follow up.


• Responsible for driving thought leadership and best practice in the team.


• Publisher / vendor partnerships management and negotiation support


• Manage agencies relationships in alignment with the marketing managers of the countries and marketing Director in any activities related to briefings, feedback, scope of work, contracts,fees, setting objectives and agency reviews in order to secure the most efficient and effective outcome.


• Co-operate with all functions involved in the execution of the marketing and commercial plans and secure maximization of all communication opportunities, securing always high return on investments.


• Primary point of liaison with the global team