Marketing Specialist

SOS HR Solutions; Kuwait City; On-site; KWD 15,000 - 30,000; Full time

Job summary

A leading company in Kuwait is seeking a Marketing Specialist to enhance their marketing strategies. The role involves market research, campaign development, content creation, and digital marketing management. Candidates should be creative, adaptable, and possess strong analytical skills, with proficiency in various digital marketing platforms.

Qualifications

• Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads).
• Experience with SEO and SEM strategies.
• Strong writing and editing skills for content creation.

Responsibilities

• Conduct market research to identify growth opportunities.
• Plan and execute marketing campaigns across various channels.
• Prepare reports on campaign performance.

Skills

Creativity

Adaptability

Problem-solving

Critical thinking

Strong analytical skills

Presentation skills

Tools

Google Ads

Facebook Ads

Marketing automation tools

Graphic design software

CRM systems

Email marketing tools

Job description

Marketing Specialist Duties and Responsibilities.

• Market Research

Analyze market trends, competitors, and customer behavior

Identify opportunities for growth or new campaigns

Monitor Industry developments

• Campaign Development

Plan and execute marketing campaigns (digital, print, social media, etc.) in coordination with the CEO.

Coordinate with design, content, and advertising teams

Target specific audiences based on market research

• Content Creation & Management

Create or supervise marketing content (blogs, social post, ads, emails)

Ensure brand consistency across all channels

Develop Promotional Materials and Presentations

• Digital Marketing

Manage SEO/SEM (Search Engine Optimization/Search Engine Marketing) strategies and optimize website traffic

Run social media, SMS and Google ad campaigns

• Staying Update

Keeping abreast on the latest marketing trends and technologies.

• Collaboration

Work with sales, product and design teams

Support product launches, events and public relations

Coordinate with external vendors, influencers or agencies

• Reporting

Prepare reports on campaign performance, highlighting key findings and recommendations for improvement on weekly basis or whenever needed

• Any other duties assigned maybe required by the CEO

• Skills

Creativity

Adaptability

Problem-solving

Critical thinking

Skills

• Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads).
• Strong writing and editing skills for content creation.
• Experience with SEO and SEM strategies.
• Ability to use marketing automation tools.
• Knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus.
• Familiarity with CRM systems and email marketing tools.
• Strong analytical skills to interpret marketing data.
• Excellent presentation skills for client meetings.