Marketing Officer

Modern American Bilingual school; Mangaf; On-site; KWD 9,000 - 14,000; Full time

Job summary

A leading bilingual educational institution in Kuwait is seeking a Marketing Coordinator to manage marketing activities, build brand image, and maximize student enrollment. Ideal candidates should have a Bachelor's degree in Marketing, experience in marketing roles, and fluent communication skills in Arabic and English. This role involves planning engaging activities and executing effective marketing strategies.

Qualifications

• 22 to 35 years old and in good physical health.
• 3+ years of experience, at least 2 in Marketing positions.
• Highly organized and able to multi-task.

Responsibilities

• Plan and deliver marketing and community engagement activities.
• Maximize student enrollment through effective communication.
• Conduct market research on trends in the region.

Skills

Fluency in Arabic and English

Creativity

Strong communication skills

Proactive with a positive attitude

Organizational skills

Education

Bachelor’s degree in Marketing/Business Administration

Tools

Microsoft Office

Graphics applications

Database systems

Job description

Main Responsibilities

1. Planning, development and delivery of agreed marketing, widening access and community engagement activities and student recruitment activities for the school
2. Building the school brand, image and market positioning through targeted marketing activities
3. Maximizing student enrollment through developing and instituting a consistent message across staff.
4. Projects a professional, caring and responsive image about the school to various internal and external parties.
5. Implements the school policies and procedures in relation to Marketing and that serves the school objectives.

Marketing Duties

1. Assist in developing the image, brand, positioning, and marketing writes-up of the school.
2. Plan, develop and deliver marketing and communications activities for the school.
3. Plan, develop/manage development, and deliver marketing tools and material.
4. Plan, develop/manage development, and oversee the use and maintenance of online marketing tools including social media accounts and school website.
5. Develop the look and feel of all school public areas and develop and implement prospects optimum tour.
6. Assist in the planning and delivery of student recruitment and conversion activities
7. Work towards achieving clear objectives within action plans agreed with line manager
8. Develop relations with various suppliers pertaining to marketing development and delivery.
9. Conduct market research on trends in PK-K12 in the area of the school, gather and maintain competition information, and update management.
10. Manage school events including graduations, open-days, extra-curricular activities, school trips.
11. Manage revenue generating activities off school hours.

Skills

1. A Bachelor’s degree in Marketing/Business Administration
2. 22 to 35 years old and in good physical health.
3. 3+ years of experience at least 2 in Marketing positions.
4. Fluency in Arabic and English, reading, speaking and writing
5. Proven ability to effectively work with children and adults in a pleasant and cooperative manner
6. Perform responsibilities and tasks timely, accurately and with great attention to detail.
7. Proactive with a positive attitude.
8. Able to operate with minimal supervision and self motivated when given new assignments
9. Highly organized and able to multi-task.
10. Creativity, and ability to think out of the box
11. Strong oral and written communication skills in both Arabic and English
12. Skill in Microsoft Office, graphics applications,computers database systems, and searching the Internet
13. Works safely and establishes a safe environment; reacts quickly in emergency situations to maximize children safety.
14. Analyzes situations and takes appropriate action regarding routine/emergency procedural matters without immediate supervision.
15. Possesses knowledge of Modern office practices, procedures, and equipment.
16. Transferrable residence