Manager - Prepaid CVM

stcaa; Kuwait; On-site; KWD 15,000 - 30,000; Full time

Job summary

A telecommunications company in Kuwait is looking for a Manager - Prepaid CVM to develop and execute strategies that enhance customer lifetime value for prepaid subscribers. This role includes managing campaigns, subscriber segmentation, and optimizing customer touchpoints. The ideal candidate should have a Bachelor's degree and at least 8 years of relevant experience. This position offers a dynamic work environment focused on maximizing consumer revenue.

Qualifications

• Minimum 8 years of relevant Experience.

Responsibilities

• Develop and implement prepaid CVM strategies.
• Design and manage targeted offers and campaigns.
• Analyze customer data and segment prepaid subscribers.
• Plan and execute marketing campaigns.
• Optimize the use of various customer touchpoints.

Education

Bachelor's Degree

Job description

stc Kuwait is actively recruiting for the role of Manager - Prepaid CVM. In this role, you will support in the design and execution of successful CVM strategy across prepaid segments that extend customer lifetime value and maximize consumer revenue through segmented campaigns and programs in collaboration with segment owners, channels and IT functions.

Roles and Responsibilities:

1. Develop and implement prepaid CVM strategies: Create and execute strategies for managing the customer lifecycle of prepaid subscribers this includes customer acquisition, onboarding, engagement, upselling, cross-selling, and retention.
2. Offers and campaigns management: Design and manage targeted offers and campaigns to drive prepaid customer value and revenue growth. Collaborate with marketing teams to develop compelling offers, promotions, and personalized communication strategies.
3. Subscriber segmentation and targeting: Analyze customer data and segment prepaid subscribers based on demographics, usage patterns, behavior and preferences. Identify customer segments with the highest potential for value creation to enrich the overall targeting strategies.
4. Campaign management: Plan and execute marketing campaigns to drive prepaid subscriber acquisition, reactivation, and upselling. Collaborate with cross-functional teams, such as marketing, sales, and customer service, to ensure seamless campaign execution and alignment with business objectives.
5. Channel optimization: Optimize the use of various customer touchpoints and channels to drive prepaid customer value. Collaborate with digital teams to develop effective digital Channels, self-service and mobile app strategies.

Qualifications

To apply for this role, you must meet the below minimum qualifications:

• Bachelor's Degree
• Minimum 8 years of relevant Experience.