Manager - Prepaid CVM

80 CEO Office; Kuwait; On-site; KWD 40,000 - 60,000; Full time

Job summary

A leading telecommunications company in Kuwait is seeking a Manager - Prepaid CVM to design and execute strategies boosting customer lifetime value. The ideal candidate will have over 8 years of experience in customer value management, including campaign management and subscriber segmentation. This role will require collaboration with marketing teams and cross-functional units to enhance customer engagement and revenue growth.

Qualifications

• 8+ years of relevant experience in customer value management.
• Strong understanding of marketing strategies and customer segmentation.

Responsibilities

• Develop and implement prepaid CVM strategies to enhance customer lifecycle.
• Plan and execute campaigns to drive customer acquisition and revenue growth.
• Analyze customer data for subscriber segmentation and targeting.

Skills

Customer lifecycle management

Campaign management

Data analysis

Segmentation strategies

Education

Bachelor's Degree

Job description

Job Description - Manager - Prepaid CVM (25202243)

Job Description

Description

stc Kuwait is actively recruiting for the role of Manager - Prepaid CVM. In this role, you will support in the design and execution of successful CVM strategy across prepaid segments that extend customer lifetime value and maximize consumer revenue through segmented campaigns and programs in collaboration with segment owners, channels and IT functions.

Roles and Responsibilities:

1. Develop and implement prepaid CVM strategies: Create and execute strategies for managing the customer lifecycle of prepaid subscribers this includes customer acquisition, onboarding, engagement, upselling, cross-selling, and retention.
2. Offers and campaigns management: Design and manage targeted offers and campaigns to drive prepaid customer value and revenue growth. Collaborate with marketing teams to develop compelling offers, promotions, and personalized communication strategies.
3. Subscriber segmentation and targeting: Analyze customer data and segment prepaid subscribers based on demographics, usage patterns, behavior and preferences. Identify customer segments with the highest potential for value creation to enrich the overall targeting strategies.
4. Campaign management: Plan and execute marketing campaigns to drive prepaid subscriber acquisition, reactivation, and upselling. Collaborate with cross-functional teams, such as marketing, sales, and customer service, to ensure seamless campaign execution and alignment with business objectives.
5. Channel optimization: Optimize the use of various customer touchpoints and channels to drive prepaid customer value. Collaborate with digital teams to develop effective digital Channels, self-service and mobile app strategies.

Qualifications

• Bachelor's Degree
• Minimum 8 years of relevant Experience.