Loyalty Card Procurement Manager – CRM

Alshaya; Kuwait City; On-site; KWD 5,000 - 7,000; Full time

Job summary

Alshaya seeks a Loyalty Card Procurement Manager to oversee the management and procurement of loyalty cards. This role is key in establishing best practices for loyalty schemes across physical and digital interfaces, demanding strong analytical and project management skills in an FMCG retail setting.

Qualifications

• Minimum 3 years managing loyalty card programs in FMCG retail.
• Expertise in Customer Relationship Management and data analysis.
• Strong analytical skills to interpret complex data.

Responsibilities

• Manage overall group card activity for loyalty schemes.
• Collaborate with suppliers for cost-effective solutions.
• Ensure balanced loyalty card activity across brands.

Skills

Customer Relationship Management

Data analysis

Analytical skills

Project management

Organizational skills

Job description

The Loyalty Card Procurement Manager is responsible for managing Alshaya loyalty cards across brands, regions, and customers, including new and existing card allocation and the associated support infrastructure. This is a new role aimed at driving best practice activity. Specifically:

1. Establishes and manages the overall group card activity for all loyalty-based card schemes, including both physical and digital interfaces with customers.
2. Manages the procurement of loyalty cards across Alshaya, working with suppliers to ensure cost-effective solutions while exploring new engagement methods such as mobile apps, OCR, and smartphones.
3. Collaborates with the brands relationship team to ensure balanced loyalty card activity and representation across the portfolio.

Skills and Qualifications:

• Minimum of 3 years managing loyalty card programmes in an FMCG retail environment, preferably with international loyalty programmes for well-known brands.
• Expertise in Customer Relationship Management, data analysis, and loyalty card procurement.
• Understanding of digital platforms and their application for loyalty schemes and customer identity.
• Strong analytical skills to interpret complex data and apply insights to campaigns.
• Excellent project management and organizational skills.

About The Company

M.H. Alshaya is a leading international franchise operator for over 70 retail brands, including Mothercare, H&M, Debenhams, and Starbucks. The company operates over 2,400 stores across multiple divisions and markets in the Middle East, North Africa, Russia, Turkey, and Europe, employing over 32,000 people from more than 110 nationalities.

Founded in Kuwait in 1890, Alshaya has established itself as an industry leader through local market understanding and a commitment to customer service. It invests continuously in talent and infrastructure, applying best practices across various operational areas. The Alshaya Group also operates in real estate, automotive, hotels, trading, and investments sectors.