Head of Marketing

RecruitMe Plus; Kuwait City; On-site; KWD 20,000 - 30,000; Full time

Job summary

A leading holding company in Kuwait is seeking a dynamic Head of Marketing for their F&B division. You will develop and execute the marketing strategy, enhance brand presence, and lead a high-performing team. Ideal candidates should have a Bachelor's degree in Marketing or Business, proven experience in marketing leadership, and a strong proficiency in digital marketing. This role entails driving growth and innovation in the F&B sector.

Qualifications

• Proven experience in marketing leadership roles, ideally within the F&B sector.
• Ability to inspire and lead a team to deliver exceptional results.
• Demonstrated ability to manage complex marketing campaigns and projects.

Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Oversee and enhance brand identity for the F&B brands.
• Lead digital marketing initiatives including SEO and social media.
• Conduct market research to identify trends and customer preferences.
• Build and manage a high-performing marketing team.
• Manage the marketing budget responsibly.
• Oversee public relations activities for the F&B brands.

Skills

Strategic thinking

Analytical skills

Interpersonal skills

Communication skills

Digital marketing proficiency

Leadership

Education

Bachelor's degree in Marketing, Business, or a related field

MBA (preferred)

Job description

Head of Marketing - F&B Division

About the Company

Our client is a prominent holding company in Kuwait, renowned for its diversified portfolio in various business lines, including construction, lighting, F&B, luxury retail, and more. With a commitment to excellence and innovation, they are at the forefront of driving growth and success in the Kuwaiti business landscape. Currently, they are seeking a dynamic and strategic Head of Marketing for their F&B division to join their team and report directly to the CEO.

Position Overview

As the Head of Marketing for the F&B division, you will be responsible for developing and executing the marketing strategy specifically tailored to the food and beverage business units within the organization. You will play a critical role in enhancing the brand presence, driving customer engagement, and ensuring the achievement of marketing objectives within the F&B sector. This role reports directly to the CEO.

Key Responsibilities

1. Marketing Strategy and Planning:
   • Develop and implement a comprehensive marketing strategy aligned with the overall goals of the F&B business units.
   • Collaborate with business leaders in the F&B division to understand their specific marketing needs and ensure alignment with the corporate strategy.
2. Brand Management:
   • Uphold and enhance the brand identity and image of the F&B brands.
   • Oversee the development and maintenance of branding guidelines to ensure consistent branding throughout the F&B division.
3. Digital and Traditional Marketing:
   • Lead and manage digital marketing initiatives for the F&B brands, including SEO, SEM, social media, and email marketing.
   • Develop and execute traditional marketing campaigns, such as print, outdoor, and TV advertising, as required.
4. Market Research and Analysis:
   • Conduct market research and analysis to identify industry trends, customer preferences, and competitive positioning within the F&B sector.
   • Use data-driven insights to inform marketing strategies and adapt them as needed.
5. Team Leadership and Development:
   • Build and manage a high-performing marketing team for the F&B division, fostering a culture of innovation, collaboration, and accountability.
   • Provide guidance, mentorship, and professional development opportunities to team members.
6. Budget Management:
   • Develop and manage the marketing budget for the F&B division, ensuring cost-effective strategies and responsible resource allocation.
7. Public Relations and Communications:
   • Oversee public relations activities for the F&B brands, including media relations, press releases, and crisis communications.
   • Foster positive relationships with stakeholders, government bodies, and industry partners.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• Proven experience in marketing leadership roles, ideally within the F&B sector.
• Exceptional strategic thinking and analytical skills.
• Excellent interpersonal and communication skills.
• Proficiency in digital marketing, data analytics, and marketing technology.
• Ability to inspire and lead a team to deliver exceptional results.
• Demonstrated ability to manage complex marketing campaigns and projects.
• A commitment to staying current with industry trends and best practices in the F&B sector.