Growth and Branding Manager (KOL/Influencer Marketing)

51Talk; Kuwait City; On-site; KWD 15,000 - 30,000; Full time

Job summary

A leading online education platform in Kuwait is looking for a User Growth Manager to boost brand presence and user acquisition. The role focuses on KOL/influencer marketing for brand growth and managing digital performance marketing efforts. Candidates should have over 3 years of relevant experience, preferably familiar with the Kuwaiti market landscape. The position offers competitive pay and the chance to progress within a global organization.

Benefits

Competitive compensation and benefits package

Career growth opportunities

High-impact role in a mission-driven organization

Qualifications

• 3+ years of experience in growth marketing.
• Solid understanding of campaign management and influencer partnerships.
• Fluency in English; Arabic proficiency preferred.

Responsibilities

• Develop and execute brand campaigns tailored to build awareness.
• Manage digital campaigns across platforms for user acquisition.
• Provide market insights and advise on product localization.

Skills

KOL/influencer marketing

Brand building

Digital performance marketing

Campaign management

Market insights

Data-driven mindset

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree

Job description

Location

Kuwait

About Us

We are a rapidly expanding online English education platform, dedicated to empowering learners with world‑class teaching and innovative technology. As we grow across the Middle East, we are seeking a User Growth Manager in Kuwait to build our brand presence and accelerate user acquisition through both KOL‑driven brand campaigns and performance marketing initiatives.

Role Overview

In this role, you will focus primarily on brand growth (70%) with a strong emphasis on KOL/influencer marketing and local branding campaigns, while also managing digital performance marketing (30%) across major online channels. You will serve as the key connector between our headquarters and the Kuwaiti market, ensuring our strategies are locally relevant, culturally aligned, and growth‑driven.

Key Responsibilities

Brand Marketing & KOL Management (≈70%)

• Develop and execute brand campaigns tailored to build awareness and trust in Kuwait.
• Identify, recruit, and manage Key Opinion Leaders (KOLs) and influencers to promote our services.
• Negotiate partnerships with influencers, agencies, and local media platforms.
• Design content and storytelling strategies that resonate with local cultural values and consumer interests.
• Measure and evaluate KOL/branding campaign effectiveness, providing insights for continuous improvement.

Performance Marketing (≈30%)

• Plan and run targeted digital campaigns across major platforms (Meta, Google, TikTok, Snapchat, etc.) for user acquisition.
• Monitor performance data, optimize campaigns for ROI, and report key learnings to HQ.
• Coordinate with product and content teams to ensure landing pages and creatives align with campaign goals.

Market Insights & Localization

• Provide the HQ team with up‑to‑date intelligence on market trends, competition, and consumer behaviors in Kuwait.
• Advise on product localization and promotional strategies tailored to the Kuwaiti audience.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree a plus.
• 3+ years of experience in growth marketing, with a proven focus on KOL/influencer marketing and brand-building.
• Solid understanding of campaign management, influencer partnerships, and local branding practices.
• Knowledge of digital advertising platforms (performance marketing experience preferred but not sole focus).
• Strong connections or familiarity with the Kuwaiti influencer ecosystem is highly desirable.
• Data‑driven mindset, with the ability to combine creative storytelling with measurable impact.
• Fluency in English required; Arabic proficiency strongly preferred.

What We Offer

• High‑impact role shaping brand presence in Kuwait.
• Competitive compensation and benefits package.
• Opportunity to work in a mission‑driven, innovative international education brand.
• Career growth opportunities within a global organization.