Digital Marketing Executive

Al Mulla Group; Kuwait City; On-site; KWD 30,000 - 50,000; Full time

Job summary

A renowned group in Kuwait is seeking a Digital Content Manager to oversee the content lifecycle of their mobile application. Candidates should have a Bachelor’s degree in a relevant field and 2-4 years of experience in digital content management. Strong skills in creative tools, ASO strategies, and data analytics are essential. The role offers a structured duty shift and requires proficiency in English and Arabic.

Qualifications

• 2-4 years of experience in digital content management or publishing roles.

Responsibilities

• Oversee the full content lifecycle within the mobile application.
• Ensure content reflects brand identity and complies with company policies.
• Plan and execute updates and promotional materials.

Skills

Creative tools (Photoshop, Canva, Figma)

App Store Optimization (ASO) strategies

Data analytics (Google Analytics, Firebase, Mixpanel)

Basic HTML and CSS

Education

Bachelor’s degree in Business Administration, Marketing, or Digital Media

Job description

Responsibilities

• Oversee the full content lifecycle—from creation and editing to publishing and regular updates—within the mobile application.
• Guarantee that all content reflects brand identity, complies with company policies, and supports business goals.
• Plan, coordinate, and execute scheduled updates, in-app campaigns, and promotional materials.
• Review, test, and validate content before publishing to ensure proper formatting, accuracy, and functionality.
• Collaborate with cross-functional teams including marketing, product, and design to align with content strategies.
• Act as the first point of contact for internal content-related requests and troubleshooting.
• Identify opportunities to streamline workflows and improve content management practices for efficiency and impact.

Educational Qualification

• Bachelor’s degree in Business Administration, Marketing, Digital Media, or a related discipline.

Experience

• Years of Experience: 2 - 4 Years
• Field of Experience: Previous experience in digital content management or publishing roles.

Skills

• Skilled in using creative and editing tools such as Photoshop, Canva, or Figma.
• Knowledge of App Store Optimization (ASO) strategies to improve app visibility and downloads.
• Experience with data and analytics platforms such as Google Analytics, Firebase, or Mixpanel.
• Basic familiarity with HTML and CSS for formatting and content customization.

Job Remarks

• Preferred Language: English, Arabic
• Job Country: Kuwait
• Duty Shift / Timings: One Shift / 8:00 am to 5:00 pm