Data-Driven Cards Portfolio & Lifecycle Marketing Lead

PayTech Group; Kuwait City; On-site; KWD 30,000 - 50,000; Full time

Job summary

A financial services company in Kuwait City is seeking a Cards Portfolio Manager to enhance customer acquisition and retention strategies. The ideal candidate will have at least 5 years of experience in card portfolio management and strong skills in SQL and Excel. This role involves analyzing performance metrics, managing campaigns, and collaborating with cross-functional teams to optimize portfolio growth. Competitive compensation and a dynamic work environment are offered.

Qualifications

• 5 years in card portfolio management or customer engagement roles in financial services.
• Strong analytical and storytelling skills using data.
• Understanding of customer segmentation and personalization strategies.

Responsibilities

• Analyze debit and credit card portfolio performance metrics.
• Identify targeted campaigns to drive spend and reduce attrition.
• Collaborate with Product and Marketing teams on campaigns.
• Monitor campaign performance and provide improvement insights.
• Conduct competitive benchmarking and market analysis.

Skills

Card portfolio performance analysis

Customer lifecycle marketing

SQL

Excel

Data visualisation tools (e.g., Tableau, Power BI)

Education

Bachelors degree in Marketing, Business, Economics, or related field

Tools

Salesforce Marketing Cloud

Adobe Campaign

Job description

A financial services company in Kuwait City is seeking a Cards Portfolio Manager to enhance customer acquisition and retention strategies. The ideal candidate will have at least 5 years of experience in card portfolio management and strong skills in SQL and Excel. This role involves analyzing performance metrics, managing campaigns, and collaborating with cross-functional teams to optimize portfolio growth. Competitive compensation and a dynamic work environment are offered.