Shopper Activation Manager

Altro; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A prominent retail agency in Milan is seeking a Shopper Activation Manager to bridge marketing strategy with in-store execution. The role requires developing and implementing shopper activation plans, managing the Advertising & Promotion budget, and delivering training to retail staff to ensure excellence in shopper engagement. Candidates should be passionate about driving impact at retail across various channels.

Mansioni

• Develops and implements Local Shopper Activation Plan based on strategy.
• Manages Advertising & Promotion budget to maximize impact.
• Leads and delivers retail trainings for shop assistants.

Descrizione del lavoro

Overview

Shopper Activation Manager Are you passionate about bringing shopper journeys to life and driving impact at retail? In this role, you will be the key link between marketing strategy and in-store execution, ensuring that our brands win in every channel. You will be responsible for translating zone marketing plans into powerful omnichannel shopper activation programs that inspire, engage, and convert — executed with excellence across the customer journey.

Responsibilities

Based on Personal Health Cluster Strategy and brand strategy, develops and implements Local Shopper Activation Plan in the market (LSAP). Lands Retail Channel Shopper toolkits and Point Of Sales catalogues into relevant customers plans for respective retail channels, aligned with sales team channelization. Plans, manages, and optimizes the Advertising & Promotion budget to maximize impact on the Explore and Convert layers of the Consumer Decision Journey and looks for efficiencies by reducing non-working spend. Translates (or when needed, transcreates), produces, and executes in-store excellence and digital excellence assets with precision - use learnings to drive improvement. Leads, orchestrates and delivers internal and external retail trainings (covering portfolio, New Product Introductions, and shopper marketing capabilities) aimed at training shop assistants. Works closely with Consumer Marketing Managers, Key / Strategic