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Senior Manager, Customer Marketing & Strategic Content, Splunk

Cisco

Padova

In loco

EUR 60.000 - 80.000

Tempo pieno

Oggi

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Descrizione del lavoro

A leading tech company in Padova, Veneto, Italy is seeking a Senior Manager for Customer Marketing & Strategic Content. The role involves leading advocacy programs, collaborating globally, and crafting impactful content. Ideal candidates have over 7 years of experience in customer marketing, a customer-centric mindset, and strong storytelling skills. This position offers full-time employment at a mid-senior level, perfect for those passionate about shaping customer experiences.

Competenze

Experience managing regional programs and cross-cultural communication.
Proven leadership and team-building abilities.

Mansioni

Lead customer advocacy and thought leadership strategy for EMEA.
Develop a customer storytelling strategy.
Collaborate with the global content marketing team.
Define and track metrics for advocacy programs.

Conoscenze

Customer-centric mindset

Master storyteller

Strong connector and influencer

Experience with integrated marketing campaigns

Highly organized

Fluent in English

Fluency in French or German

Proficiency with marketing CRMs

Data-driven

Formazione

7+ years of experience in customer marketing or content marketing

Senior Manager, Customer Marketing & Strategic Content, Splunk

Join to apply for the Senior Manager, Customer Marketing & Strategic Content, Splunk role at Cisco

Meet the Team

Splunk, a Cisco company, is building a safer and more resilient digital world with an end‑to‑end full‑stack platform designed for a hybrid, multi‑cloud environment. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it’s our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. Bring your experience, problem‑solving skills, and talent, but also bring your joy, your passion, and all the things that make you, you. Help organizations be their best while you reach new heights with a team that has your back.

Your Impact

Strategy Development & Execution

Take the reins on our customer advocacy and thought leadership strategy for EMEA. Craft regional plans that blend big global themes with local flavor, think customer stories, original content, and a strong pulse on what matters in your market.
Be the ultimate connector. Work hand‑in‑hand with global advocacy, marketing, and sales to make magic happen, swapping best practices and sharing resources.
Sync up with the global content team, bringing EMEA’s insights to the table and ensuring our content lands just right in the region.
Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life.
Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results.

Customer Advocacy

Own and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates.
Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels.
Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement.

Thought Leadership & Content Creation

Collaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant.
Lead quarterly thought leadership launches (e.g., “State of Observability” and “Cost of Downtime”), driving awareness, demand, and customer engagement.
Build a content program for CXO engagement—think French and German podcasts, Perspectives pieces, sponsored content, and more, ensuring executive engagement programs (EBC, CBC, ESP) are powered by top‑notch thought leadership.
Team up with regional content marketers to execute the EMEA localisation and translation strategy, delivering standout content for France and Germany.

Program Impact & Continuous Improvement

Set the bar for success—define, track, and share the metrics that matter for advocacy and thought leadership programs.
Monitor participation, business impact, and feedback. Use what you learn to keep our initiatives fresh, relevant, and impactful.

Requirements: What You Bring to the Table

Education & Experience

7+ years of experience in customer marketing, content marketing, or thought leadership.
Deep knowledge of EMEA, especially when it comes to managing regional programs, localisation, and cross‑cultural communication.
Proven leadership with a knack for building and inspiring high‑performing teams.

Skills & Knowledge

Customer‑centric mindset, always championing customer needs and weaving insights into every program.
Master storyteller with the ability to create and edit compelling content across every channel (written, video, audio, etc.).
Strong connector, influencer, and rallying presence with teams and stakeholders at every level.
Experience running integrated marketing campaigns and advocacy/influencer programs.
Highly organised and adept at managing multiple projects simultaneously.
Fluent in English; fluency in French and/or German highly desirable.
Proficiency with marketing CRMs and analytics tools.
Data‑driven, always tracking, analysing, and optimising to ensure programs hit the mark.

Why Cisco?

At Cisco, we’re revolutionising how data and infrastructure connect and protect organisations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by our technology depth and breadth, we experiment and create meaningful solutions. With our worldwide network of doers and experts, the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale because our solutions are everywhere, our impact is everywhere.

Seniority level