E-commerce Optimization Manager (Analytics-Driven, Hands-On, UX-Oriented)

The Tour Guy; Roma; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading travel experience provider in Italy seeks an E-commerce Optimization Manager. You will leverage analytics tools to enhance user experience and oversee UX, SEO, and data teams. Ideally, you have over 3 years of experience in e-commerce operations and expertise in A/B testing and SEO. This full-time position offers the chance to significantly impact product development.

Competenze

• 3+ years managing e-commerce operations or teams.
• 2+ years managing A/B testing.
• 2+ years managing CRO initiatives.
• 2+ years working with SEO and metadata optimization.

Mansioni

• Use analytics tools to identify UX issues, drop-offs, and opportunities.
• Manage A/B testing to ensure new features are improvements.
• Segment users by touchpoint to shape the user interface.
• Oversee UX, SEO, and data teams focused on high-impact pages.
• Ensure proper header structure and SEO best practices.

Conoscenze

Proficiency in GA4

Proficiency in VWO (or similar A/B testing tools)

Strong understanding of on-page SEO

Familiarity with UX design tools like Figma

Descrizione del lavoro

E-commerce Optimization Manager (Analytics-Driven, Hands-On, UX-Oriented)

If you’re someone who spends all their days in analytics identifying frictions and issues, you are the person for the job.

We are not looking for a performance marketing specialist or a software developer. This is a builder role for someone who learns through data, prototypes solutions, and improves the product weekly.

What You'll Do

• Use analytics tools (GA4, Looker, Hotjar, etc.) to identify UX issues, drop-offs, and opportunities
• Manage A/B testing to ensure new features are an improvement
• Segment users by touchpoint to shape our user interface
• Oversee UX, SEO, and data teams, keeping efforts focused on high-impact pages.
• Ensure proper header structure and SEO best practices on all new pages
• Create and maintain a clear, actionable roadmap based on input from leadership

Skills

• Proficiency in GA4
• Proficiency in VWO (or similar A/B testing tools)
• Strong understanding of on-page SEO, Google Search Console & metadata optimization
• Familiarity with UX design tools like Figmaor similar

Experience

• 3+ years managing e-commerce operations or teams
• 2+ years managing A/B testing
• 2+ years managingCRO initiatives
• 2+ years working with SEO and metadata optimization

What This Role Is Not

• Not a marketing role
• Not a project manager who “tracks tasks”

Our Company

We are The Tour Guy, the leading provider of unforgettable tours and authentic experiences for English-speaking travelers exploring Europe and the U.S.A. Our mission is simple: to help people make the most of life by immersing themselves in destinations, culture, and learning.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Travel Arrangements