Digital Marketing Specialist

MENARINI Group; Firenze; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading healthcare company in Tuscany is seeking a Digital Marketing Specialist to drive innovative digital campaigns and omnichannel marketing strategies. This role involves collaboration with various teams to enhance HCP experiences and boost commercial performance. The ideal candidate should possess a degree in marketing and have at least 2-3 years of digital marketing experience within the healthcare sector. Proficiency in digital tools and strong English communication skills are essential.

Competenze

• Minimum 2-3 years of experience in omnichannel and digital marketing, preferably in Healthcare.
• Fluent in English, both written and spoken.

Mansioni

• Conceive and implement omnichannel strategies for the Italian Ethical Pharma division.
• Lead Customer Journey mapping and target segmentation activities.
• Monitor KPIs for brand awareness, digital engagement, and lead generation.

Conoscenze

Digital marketing expertise

Analytical skills

Project management

Stakeholder engagement

Teamwork

Strategic thinking

Formazione

Degree in Marketing, Communication Sciences, Economics, or related disciplines

Strumenti

CRM/marketing automation platforms

E-detailing platforms

Descrizione del lavoro

Overview

The Digital Marketing Specialist will play a key role in guiding and supporting the development of innovative digital campaigns and cutting‑edge omnichannel marketing strategies. The main objective is to transform and improve the HCP (Healthcare Professional) experience, actively contributing to the enhancement of commercial performance. The role will work in a dynamic, results‑oriented environment, collaborating transversally with key figures such as the medical‑marketing teams, the commercial excellence team, and the field force. This person will be the point of reference for the implementation of digital and omnichannel projects, ensuring a coherent, effective, and measurable approach. This is an ideal opportunity for a marketing professional who is passionate about innovation, capable of combining strategic vision with executive ability to generate a significant impact.

Main Activities & Responsibilities

• Conceive and implement digital and omnichannel strategies to strengthen brand presence in the main therapeutic areas of the Italian Ethical Pharma division, ensuring regulatory compliance and an HCP‑centric approach.
• Lead Customer Journey mapping activities, target segmentation, and the development of "personas" to ensure targeted and effective engagement.
• Promote the adoption of digital tools and platforms (e.g., CRM, CLM, etc.) to optimize the execution of go‑to‑market strategies.
• Collaborate with internal teams (Brand Manager, Medical Manager, Medical Affairs), field force, and external vendors (agencies, suppliers) to ensure brand consistency and content compliance.
• Monitor KPIs for brand awareness, digital engagement, lead generation, and customer retention.
• Analyze market data and field force feedback to identify growth opportunities.
• Prepare communication materials and presentations to support the field force and key stakeholders.
• Draft periodic reports and presentations for management with strategic digital insights.
• Promote an agile work culture within the teams and actively support change management and digital transformation initiatives.

Job Requirements

• Degree in Marketing, Communication Sciences, Economics, or related disciplines.
• At least 2-3 years of experience in omnichannel and digital marketing, preferably within the Healthcare sector.
• Proficiency in the use of digital tools (CRM/marketing automation platforms, e-detailing platforms, and tools supporting the field force).
• Proactive mindset, excellent analytical skills, project management, stakeholder engagement, teamwork and strategic thinking.
• Fluent English, both written and spoken.