CRM & Lifecycle Marketing Senior Specialist (M/F)

Experteer Italy; Milano, Bolzano; Ibrido; EUR 40.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading outdoor equipment company is seeking a CRM & Lifecycle Marketing Senior Specialist based in Italy. The role involves owning the vision, strategy, and execution for CRM and email marketing across multiple brands. Candidates should have at least 3 years of experience in CRM or similar roles and familiarity with Salesforce Marketing Cloud. This position is integral to optimizing customer lifetime value through data-driven decision-making and campaign management.

Competenze

• 3+ years in CRM, email marketing, or lifecycle marketing.
• Proven track record with Salesforce Marketing Cloud.
• Familiarity with GDPR and data privacy best practices.

Mansioni

• Define and maintain the CRM vision and roadmap.
• Lead the CRM council and manage project roadmaps.
• Drive A/B testing and report on performance.

Conoscenze

CRM management

Email marketing

Lifecycle marketing

Project management

Data analysis

A/B testing

Formazione

Bachelor's degree in Marketing or Business

Strumenti

Salesforce Marketing Cloud

Microsoft Dynamics

Jira

Descrizione del lavoro

CRM & Lifecycle Marketing Senior Specialist (M/F)

The Oberalp Group is a management driven family business - a house of brands that creates high quality technical mountaineering products. We have 6 own brands Salewa, Dynafit, Pomoca, Wild Country, Evolv and LaMunt. As an exclusive partner of other brands in the sports sector we offer our entire know how in communication, sales and image building.

We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak.

The CRM & Lifecycle Marketing Manager will own the vision, strategy, and execution framework for CRM and email marketing across all Oberalp brands (Salewa, Dynafit, Wild Country, LaMunt, Evolv). This role will act as the central governance point for CRM processes, ensuring standardization, scalability, and performance across multiple brands and markets. The position will lead the development of a unified CRM operating model, manage the intake and prioritization of requests, and drive automation and personalization initiatives to maximize customer lifetime value.

Tasks & responsibilites

• Define and maintain the CRM vision, roadmap, and governance model for all brands
• Establish and enforce standards for campaign taxonomy, templates, and processes
• Lead the CRM council and manage Jira roadmaps for intake and prioritization
• Execution & Enablement
  • Oversee the rollout of a modular email template system and automation flows
  • Ensure timely delivery of newsletters and lifecycle campaigns across brands
  • Implement frequency capping and cross-brand collision management
• Data & Technology
  • Collaborate with IT to maintain integrations between Microsoft Dynamics and Salesforce Marketing Cloud
  • Ensure data hygiene, consent compliance (GDPR), and preference center functionality
  • Define and monitor governance with the goal of accurate performance
• Performance & Optimization
  • Develop and maintain unified CRM dashboards and KPIs.
  • Drive A/B testing and continuous improvement across campaigns and automations.
  • Report on performance in weekly reviews and quarterly business reviews (QBRs).
• Change Management
  • Create playbooks, training materials, and run enablement sessions for brand teams
  • Act as the primary point of contact for CRM best practices and troubleshooting

Profile

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years in CRM, email marketing, or lifecycle marketing (multi-brand experience preferred)
• Proven track record with Salesforce Marketing Cloud or similar ESP
• Experience with CRM systems (Microsoft Dynamics preferred)
• GDPR and data privacy best practices, lifecycle marketing strategies and automation frameworks, familiarity with Jira or similar project management tools

Workplace: Bolzano, Milano (IT) or Kiefersfelden (DE)

If you are interested to work in a challenging, international and dynamic environment then apply now!