Conversion Rate Optimization And Analytics Specialist

Alpinestars; Liguria; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading global performance apparel manufacturer is seeking a Conversion Rate Optimization and Analytics Specialist. This role focuses on optimizing digital platforms by analyzing user journeys and conducting A/B tests to enhance customer experience and conversion rates. The ideal candidate has a Bachelor's degree and at least 2 years of experience in digital analytics. This position is on-site in Asolo, Italy.

Competenze

• Bachelor's degree in Marketing, Digital Marketing, or similar field.
• At least 2 years of experience in CRO or digital analytics.
• Good knowledge of digital and analytics platforms and A/B testing tools.

Mansioni

• Analyze user journeys and funnel performance to optimize customer experience.
• Plan and execute A/B testing to improve conversion rates.
• Maintain and create dashboards and reports to monitor KPIs.

Conoscenze

CRO methodologies

Digital analytics

A/B Testing

UX principles

Data visualization

Analytical thinking

Communication skills

Formazione

Bachelor’s degree in Marketing or Digital Marketing

Strumenti

Google Analytics 4

Shopify Analytics

Looker Studio

Funnel.io

Microsoft Clarity

Hotjar

Descrizione del lavoro

Alpinestars is the leading global performance motorsports apparel, protection and footwear manufacturer. For over 60 years the company has been providing the world’s best athletes and motorsports enthusiasts in the pursuit of performance excellence with the most technologically advanced products which fuse protection, innovation and style.

The company, thanks to outstanding and constantly innovative products, is in a powerful growth phase in the global market, reflecting the strengthening of the staff in order to join our great successful team.

We are now looking for a Conversion Rate Optimization and Analytics Specialist , responsible for ensuring accurate data collection, actionable insights, and continuous optimization across our digital platforms. (S)he will manage analytics tools, lead testing initiatives, and collaborate with cross-functional teams to enhance user journeys and drive conversion growth. The goal will be to leverage data and experimentation to maximize digital experience, performance, and business impact.

Main activities :

CRO & Experience Optimization

• Analyze user journeys, traffic sources, and funnel performance to identify conversion bottlenecks. Provide recommendations to optimize the end-to-end customer experience;
• Take ownership of the A / B test roadmap : in this role you will plan, prioritize, execute and analyze A / B and multivariate test to improve conversion rates and the overall user experience;
• Conduct UX audits using tools like Microsoft Clarity, Hotjar, and session recordings together with business benchmark and best practices;
• Translate insights from quantitative and qualitative data into actionable hypotheses and experiments;
• Work with internal teams and external partners (e.g., developers, UX agencies) to implement and iterate on CRO strategies.

Ecommerce Analytics

• Work on a daily base with Analytics platform, mainly Google Analytics 4 and Shopify Analytics, Looker Studio and Funnel.io;
• Maintain and improve existing dashboards, create new ones and generate reports to monitor KPIs, run sales and performance analysis;
• Stay up to date on new platforms and open to new AI Tools and innovation.

Collaboration & Strategy

• Collaborate with stakeholders across performance marketing, merchandising, and operations to align on business goals;
• Present insights, test results, and optimization recommendations in a clear, compelling manner;
• Stay current on digital analytics trends, CRO best practices, and emerging tools;
• Collaborate and support the Digital Analytics Manager in sales and forecasting analysis.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, or similar field;
• 2+ years of experience in CRO and / or digital analytics;
• Good knowledge of digital and Analytics platform and A / B Testing Tool;
• Good knowledge of A / B testing methodologies, UX principles and conversion funnels;
• Basic knowledge of data visualization and reporting tools;
• Excellent analytical thinking, attention to detail, and communication skills.

Location: Asolo (Italy) - On site job