Web Content Writer

GreyB; Chandigarh; On-site; INR 500,000 - 700,000; Full time

Job summary

GreyB in India is seeking a marketing associate who blends writing with psychology to craft campaigns that resonate with readers and convert insights into impact.

You will research, write, and story-tell across formats, collaborate with teams, and learn rapidly while delivering content that engages senior leadership and prospects.

Qualifications

• Excellent writing with reader-focused approach.
• Ability to understand customer behaviour and craft campaigns.
• Curiosity, rapid learning, and problem-solving under pressure.
• Creative thinking that enhances marketing output.
• Self-learning mindset with trainability and independence.
• Grit and resilience in ambiguous situations.
• Empathy and collaborative attitude in a team.

Responsibilities

• Content production and engagement across channels for GreyB.
• Research to connect dots and excavate information for messaging.
• Prepare reports, emails, and whitepapers for senior leadership.
• Develop scripts and direction for video marketing campaigns.
• Apply SEO and promotion techniques to content.
• Copywriting for web, emails, and campaigns.
• Hit content goals by driving engagement and traffic.

Skills

Creative Writing

English Grammar

Research Skills

Explain Like I’m 5

MS Office

Tools

MS Office

Job description

If you're a passionate storyteller, love crafting writing piece with reader as a priority, and have a curious mind-set, then we're looking for you.

If you nodded your head in affirmation, we would like to extend you an offer to be a part of one of the toughest marketing campaigns where you try to persuade some of the finest brain of this planet through your creativity and ingenuity.

As a marketing associate, you will be responsible for understanding customer behaviour, moulding content into campaigns they would love, and finding and using the channels to distribute them far and wide to generate results for GreyB.

If you give the above paragraph a thought, you will find that we aren’t looking for a “writer”. Writing is going to play a big part, and you have to be good at it. However, besides writing you have to become good at understanding human psychology, improvisation, on the fly innovation, and knack to solve problems.

In essence, this is your chance to put your writing skills + creativity + ingenuity + knowledge of how people behave into test.

What are the qualities we are looking for?

• Good Collaborator: You should have skills to get along with people senior as well as junior to you, and quirks for asking good questions like an investigation journalist so that you get into heart of the information. This isn’t going to be a role where you work in isolation.
• Ultra-fast learner – You should have knacks to become a mini expert on a new concept within matter of few days.
• Genuinely Ultra Curious: We are looking for someone who is so curious that we have to stop him/her from asking questions.
• Creative Thinker: Marketing without creativity is noise. Period.
• Problem Solver: You should know how to improvise under time and resource constraints. A flair for innovation and touch of creativity will help you – read the previous bullet point again.
• Self-Learner: We will train you hard – this is given. Thus, we demand you to be someone who is trainable. However, we have an even bigger ask – we want you to be a self-learner as well. If you are someone who depends totally on your seniors to train you, you will always feel like a 150cc bike rider chasing a 250cc rider. You are only going to trail behind. If you are that kind of person, please don’t apply as we will find it out and reject you. Save yourself some pain.
• Grits: Without this, you will feel lack of oxygen around you.
• Other Traits You Must Have: You are flexible and can tolerate occasional ambiguity to find a pattern in chaos. You have a positive outlook for life and you believe that nothing is out of your reach provided you put efforts and get guidance.
• And last but not the least: EMPATHY

What are the skills we are looking for?

Creative Writer: You must know the art of weaving words in a manner that they sound like music to the mind of a reader.

Great Grip on Language: You must have outstanding grip on English language including a complete command on grammar. And yes, having a rich vocabulary will make us say “Mogambo Khush hua!” Otherwise, we will say “Kya samajhkar aaye the ... ki sardar bahut khush hoga, shabashi dega?”.

A Researcher: All the great writers are/were great researchers first. You should know how to go deep, connect dots, and excavate information. You must have skills to make sense of difficult, sometimes obscure ideas.

Explain Like I’m a 5th Standard Student: Being a good researcher is half of the battle! You should know how to untangle the complexity and iron out the creases from your findings before you present it for the world to consume. If you can do this, you possess a magic.

Good command over MS Office Suit: You must have a good command over MS Word, MS Excel, and MS Powerpoint. If you don’t safely eject USB drive, we don’t mind. However, if you don’t know how to use common Excel formulas or MS Word functions, we will surely mind.

What you can expect from us?

In span of 2 years, we will make you go from a college pass out to a marketing professional who is skilled in:

Content Production and Engagement

You may have to prepare reports/emails/whitepapers/article for senior leadership of fortune 500 companies and top law firms across US and European continent. To succeed, you will have to conduct a thorough research on the type of profile/persona – In-house counsel, Patent Manager, R&D Head, etc. – and the product/service we are promoting.

Thus, this will not be a type of responsibility where only having a skill for writing are going to help. You will be pushed to combine the flair for research with knacks for storytelling and communicating complex concepts in easy to understand manner. Further, as content production and engagement go hand-in-hand, only writing an article/whitepaper won’t be suffice. It must appeal to the target persona/profile.

Furthermore, with every content piece – article, whitepaper, video, presentation, infograph, and photograph – we assign a goal. Sometimes it would be to capture email, other times it could be to fetch web traffic. You will be responsible to hit the home run.

In short, producing content at GreyB is going to be an adventure full of learning.

Video Marketing

Videos hold a great marketing potential and the B2B world has just started exploring this untapped area. You may work closely with the video production team wherein you will work on script first and later on direction. As video is a type of content, there will be a goal every video should hit.

SEO and Promotion Techniques

You will learn different web techniques to promote content on web ranging from SEO to email outreach and social media marketing to forum marketing.

Web and Email Copywriting

Copywriting is an art of sending information from one brain to another in written form without any loss of information in transit. Copywriting is, in fact, a vital skill to survive in current business environment. No matter you are in marketing, sales, or in HR.

And a Killer Subject Matter Expert

And last but not the least: expect from us a lot of tough-love, encouragement, guidance, and tough assignments to make you a superstar marketer who could cut through the clutter like the Sun cut through clouds and rise and shine. If you can stay with us and prove your mettle, we promise you will surprise yourself.

We have cherry picked the important skills you will carry under your belt in a matter of 2 to 3 years working with us. However, these are not only things you will be learning with us. Come join us and surprise yourself.