Vouchagram/GyFter - Senior Vice President – Brand Alliances & Partnerships

Nexthire; Bengaluru; On-site; INR 30,00,000 - 50,00,000; Full time

Job summary

A leading digital payments company in Bengaluru is seeking a Senior Vice President – Brand Alliances & Partnerships to drive strategic partnerships and revenue growth. The ideal candidate excels in building high-impact collaborations, managing CXO relationships, and leading a dynamic team. With significant experience in the digital rewards and loyalty ecosystem, this role is crucial for driving innovation and maintaining market leadership.

Qualifications

• Proven track record in managing high-stakes partnerships and alliances.
• Experience in revenue and P&L management.
• Strong network in the e-commerce and fintech sectors.

Responsibilities

• Drive strategic brand alliances and partnerships across major platforms.
• Manage CXO-level relationships and grow revenue through partnerships.
• Collaborate with cross-functional teams to enhance partner experiences.

Skills

Strategic relationship building

Negotiation skills

Leadership

Market intelligence

Job description

Job Title: Senior Vice President – Brand Alliances & Partnerships

Location: Bangalore

Industry Preference: Gift Cards, Loyalty Programs, E-commerce, Marketplaces, Payment Gateways, Digital Rewards

Target Companies: Flipkart, Amazon, Qwikcilver, Pine Labs, Razorpay, Swiggy, Zepto, Zomato, TataCliq & similar

Preferred: Male candidates

About the Role

We are seeking a dynamic, well-networked, and high-impact leader to drive strategic brand alliances, co-branded partnerships, and high-value ecosystem integrations across India’s leading consumer and fintech platforms.

This is a mission-critical leadership role for someone who thrives on unlocking large-scale collaborations, managing CXO-level relationships, and building revenue-driving partnerships in the digital rewards, gift cards, and loyalty ecosystem.

Key Responsibilities

Strategic Partnerships & Ecosystem Leadership

• Lead end-to-end brand alliance strategy across e-commerce, payments, retail, OTT, food delivery, D2C, and digital services.

• Build deep strategic relationships with CXOs, VPs, and senior leaders across Flipkart, Amazon, Qwikcilver, Pine Labs, Razorpay, Swiggy, Zepto, Zomato, Tata Cliq and top brand partners.

• Drive co-branded programs, exclusive partnerships, joint GTM initiatives, and multi-channel acquisition campaigns.

Gift Cards, Loyalty & Rewards Expertise

• Grow and manage partnerships for closed-loop and open-loop Gift Cards, reward programs, and digital voucher ecosystems.

• Collaborate with internal product teams to build differentiated Loyalty, Cashback & Rewards offerings.

Revenue Ownership & P&L Growth

• Own and drive revenue, margins, and P&L for the partnerships vertical.

• Negotiate high-value commercial agreements, annual commitments, and long-term alliance structures.

Cross-Functional Leadership

• Work closely with product, tech, legal, marketing, finance, and operations to deliver seamless partner experiences.

• Represent the company at industry forums, events, and CXO-level discussions.

Market Intelligence & Innovation

• Track competitive landscape, evolving consumer behaviors, and new partnership models.

• Identify breakthrough collaboration opportunities across payments, commerce, loyalty, fintech, and lifestyle brands.

Overview

GyFTR is the brand name for Vouchagram India Private Limited which is a 100% subsidiary of a Singapore based company working in Digital Payments, Instant Rewards and Gift Vouchers space. GyFTR is the largest enabler and aggregator of Digital Gift Vouchers / Gift Cards / Micro mini payments for 125 + brands like Levis, Flipkart, Marks and Spencer, Dominos etc. The clientele spreads across 200 + clients across verticals like BFSI, Loyalty, Retail, E-com like HDFC Bank, Amazon, SBI, Axis Bank, Payback, Paytm, Colgate, Asian Paints, Dell, Havells etc. to name a few. GyFTR is the market leader owning 60% of the market share as per numbers with a footprint covering 90% space. The company has grown more than 150% on year-on-year basis for last 3 years.

Website

http://www.vouchagram.com/

Company size

400 associated members on LinkedIn who’ve listed Vouchagram India Pvt Ltd as their current workplace on their profile.

Headquarters

NEW DELHI, Delhi

Founded

2012

Specialties

Instant Gift Vouchers, Gift Vouchers, Gift cards, Loyalty Programs