Video Editor -Malayalam(Marketing)

Lokal App; Karnataka; On-site; INR 300,000 - 420,000; Full time

Job summary

Lokal App is seeking a creative Video Editor to craft engaging short-form and mid-length content across social platforms. You will shape stories through editing, color, and sound to drive engagement and stay true to local language nuances.

You will edit reels, ads, and promos in English and Malayalam, collaborating with writers and designers to bring scripts to life while meeting tight deadlines in a fast-paced environment.

Qualifications

• 1–2 years of experience in video editing for social media or digital content.
• Proven portfolio of short-form content including reels and ads.
• Strong understanding of platform algorithms and engagement tactics.
• Ability to edit in English and Malayalam with cultural sensitivity.

Responsibilities

• Edit short-form and mid-length videos such as reels, social media ads, promos, and content explainers.
• Implement engaging hooks, dynamic pacing, and a strong narrative rhythm to maximize viewer retention.
• Tailor editing styles to suit platform-specific behaviors (e.g., fast cuts for Instagram, scroll-stopping openers for YouTube Shorts).
• Enhance video quality through thoughtful color grading, text animations, transitions, and immersive sound design.
• Collaborate closely with writers, designers, and creative leads to bring scripts and visual concepts to life.
• Stay updated on current editing trends, meme formats, cultural references, and audio trends to keep content fresh and relatable.
• Analyze ad performance metrics and apply learnings to improve edits for better click-through and completion rates.
• Edit videos in the required languages(English and Malayalam), ensuring linguistic accuracy, cultural relevance, and strong storytelling for the target audience.

Skills

Video editing

Storytelling

Color grading

Sound design

Multilingual editing

Tools

Adobe Premiere Pro

After Effects

Final Cut Pro

Job description

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more
  

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.
This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast.
We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview :

We are looking for a highly creative and skilled Video Editor to join our content team. You will be responsible for crafting compelling short-form and mid-length video content across platforms — from social media reels to promotional videos and branded content. This role requires a deep understanding of storytelling, editing trends, platform dynamics, and cultural nuances to create content that drives engagement and delivers impact.

• Edit short-form and mid-length videos such as reels, social media ads, promos, and content explainers.
• Implement engaging hooks, dynamic pacing, and a strong narrative rhythm to maximize viewer retention.
• Tailor editing styles to suit platform-specific behaviors (e.g., fast cuts for Instagram, scroll-stopping openers for YouTube Shorts)
• Enhance video quality through thoughtful color grading, text animations, transitions, and immersive sound design.
• Collaborate closely with writers, designers, and creative leads to bring scripts and visual concepts to life.
• Stay updated on current editing trends, meme formats, cultural references, and audio trends to keep content fresh and relatable.
• Analyze ad performance metrics and apply learnings to improve edits for better click-through and completion rates.
• Edit videos in the required languages(English and Malayalam), ensuring linguistic accuracy, cultural relevance, and strong storytelling for the target audience.

Requirements

• 1–2 years of experience in video editing for social media or digital content.
• Proficiency in editing software like Adobe Premiere Pro, After Effects, Final Cut Pro, or similar.
• Strong portfolio of short-form content (reels, ads, promos).
• Good understanding of social platform algorithms and engagement tactics.
• Strong storytelling instincts, visual creativity, and sound design skills.
• Language proficiency: Ability to edit in Language — English and Malayalam ,with cultural sensitivity and linguistic command.
• Proficiency in English & Malayalam (written and spoken) for internal coordination and review.
• Ability to thrive in a fast-paced, collaborative environment with tight deadlines.