Territory Sales Manager - Large Domestic Appliances (2-10 yrs)

MNR Solutions Pvt Ltd; Lucknow, Chandigarh, Delhi; On-site; INR 6,00,000 - 10,00,000; Full time

Job summary

A leading appliance solutions provider seeks a Territory Sales Manager to drive sales for Large Domestic Appliances across regions. The successful candidate will ensure achievement of monthly sales targets, develop strong relationships with trade partners, and execute effective marketing and promotional strategies. The role requires 2–10 years of experience in the trade, preferably with a graduate or B.Tech background, and an MBA is preferred. Candidates should possess strong analytical and leadership skills to excel in this role.

Qualifications

• 2–10 years experience in the Large Domestic Appliances trade.
• Ability to build relationships with trade partners.
• Strong analytical skills for market trends and competition.

Responsibilities

• Achieve monthly sales targets for Large Domestic Appliances.
• Develop and manage relationships with distributors and dealers.
• Conduct competition analysis in the market.
• Plan and execute promotional activities.

Skills

Sales Target Achievement

Channel Development

Market Analysis

Team Leadership

Customer Relationship Management

Education

Graduate (Regular) or B.Tech (Electrical / Mechanical)

MBA (Regular – Preferred)

Job description

Territory Sales Manager - Large Domestic Appliances

Location: New Delhi, Tirunelveli

Experience: 2 to 10 years

Education: Graduate (Regular) or B.Tech (Electrical / Mechanical); MBA (Regular – Preferred).

Domain: 2–10 years experience in Large Domestic Appliances / White Goods / Consumer Durables Trade business.

Key Responsibilities

• Achieve product‑wise and category‑wise monthly sales targets for Large Domestic Appliances (Refrigerators, Washing Machines, Air Conditioners, Dishwashers, Microwave Ovens) for the branch.
• Ensure necessary primary and secondary channel appointments (Distributors, LDA Dealers, Multi‑Brand Outlets, Large Format Stores) to achieve business objectives.
• Responsible for achieving the planned market share in LDA by improving reach (ND & WD), enhancing sell‑out, bill value, and product mix (premium vs mass).
• Execute sales activation plans, BTL activities, including dealer meets, promoter programs, product demonstrations, live demos, and brand positioning at retail.
• Ensure timely collections, adherence to monthly commitments, and reduction of receivables/OD (ROD) as per corporate guidelines.
• Continuously monitor and improve LDA channel partner health – Distributors, Dealers, Large Format Retailers, Multi‑Brand Outlets.
• Drive network expansion, channel correction, and channel optimisation strategies for LDA products across metro, urban, and semi‑urban markets.
• Plan and execute strategies to maximise LDA reach (ND & WD) across general trade, LFRs, modern trade, and key accounts.
• Build strong relationships with retailers, store managers, promoters, and trade partners to drive secondary sales and brand advocacy.
• Ensure strict adherence to LDA sales, collection, and channel management processes.
• Lead LDA channel development and market penetration initiatives in the assigned area.
• Plan and conduct promotional activities, new model launches, seasonal schemes (festive/summer), in‑store branding, visibility drives, and demo programmes.
• Handle sales administration, forecasting, stock planning, MIS, and performance reporting.
• Conduct competition analysis, price benchmarking, scheme comparison, and tracking of consumer trends in the Large Domestic Appliances market.
• Ensure and maximise LDA sales team productivity (TSMs, Sales Executives, Promoters, ISD teams).
• Lead the team from the front on market execution, retail coverage, promoter productivity, and collections.
• Identify, track, and develop future leaders within the branch.
• Review team performance, identify gaps/outliers, and provide coaching and capability building.
• Foster strong interpersonal relationships, collaboration, and employee engagement.
• Ensure seamless coordination with Service, Installation, Logistics, Finance, Product Management, Marketing, and Supply Chain teams for smooth functioning of the LDA business.
• Increase productivity and category‑wise LDA sales.
• Achieve collection targets and ensure reduction in overdue payments (OD).
• Strengthen LDA channel management and development initiatives.
• Track competition activity, LDA market trends, pricing movements, scheme effectiveness, and trade intelligence.
• Market penetration and development for Large Domestic Appliances.
• Effective and efficient LDA sales & marketing execution in the assigned territory/region.
• Dealer handling, modern trade performance, and network expansion.
• Achievement of sales, sell‑out, and collection targets.
• Execution of promotional activities, product demonstrations, and customer meets.