Tech Process Team Lead - Ads Campaign Operations - Gamma Email Developer

Google Operations Center; Gurgaon; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Health care coverage

Family leave (maternity/paternity)

On-site meals & snacks

Life, disability insurance

Job summary

Google Operations Center in Gurgaon, India seeks an experienced professional to lead end-to-end email campaign production, localization, and operational reporting. You will manage a multi-disciplinary team of HTML developers and QA analysts, acting as the offshore PoC for the onshore teams and ensuring timely, high-quality asset delivery.

The role emphasizes process improvement, cross-functional collaboration, and leveraging GenAI to enhance email marketing content, production, and optimization.

Qualifications

• 6+ years of experience in marketing automation and operations.
• 3+ years of experience working with marketing automation platforms.
• 2+ years of experience managing a team of (email) developers and QA analysts.
• Strong understanding of audience segmentation and targeting.
• Experience in HTML and SQL.

Responsibilities

• Manage end-to-end email campaign production process.
• Lead production team (HTML developers and QA/workflow specialists) through campaign creation and issues.
• Maintain delivery timeline by supporting production team.
• Assess final deliverables for accuracy and triage necessary updates.
• Serve as offshore production PoC and coordinate with onshore teams.
• Collaborate cross-functionally with technical and non-technical teams.
• Manage localization workflow and timely turnaround of localization requests.
• Oversee operational reporting such as capacity utilization and post-production metrics.
• Drive efficiency by identifying process improvements and implementing GenAI in workflows.

Skills

Marketing automation

Operations management

Team leadership

Audience segmentation

SQL

HTML

Job description

Job Description:

Join Us! At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

Position Responsibilities

• Manage E2E email campaign production process
  • Lead production team (consisting of HTML developers and QA / Workflow specialists) throughout campaign creation process, addressing ad hoc concerns or issues
  • Maintain delivery timeline by managing and supporting production team
  • Assess final deliverables for accuracy and triage technical updates necessary for resolution
  • Responsible for timeliness and quality of the final asset delivery
• Serve as offshore production point of contact
  • Be the PoC for the onshore team (CSM, APL), communicate project status, communicate project details, assess feasibility of timeline changes and change requests
  • Collaborate cross-functionally with technical and non-technical teams
  • Represent needs of the production teams to the onshore team
• Managing localization process
  • Submitting, receiving and actioning campaign localization requests
  • Ensuring timely turnaround of localization requests, troubleshooting and proactive problem solving, in case some languages experience delays or unreasonably long timelines.
• Manage operational reporting
  • Facilitate operational reporting such as total and project level capacity utilization, post-production error measurement, change request monitoring, etc.

Drive efficiency and process innovation

• Proactively identify opportunities for improvement, leading to higher quality and shorter turnaround times, both stemming from process and infrastructure innovation, for example by implementing GenAI (generative AI) in processes
• Manage implementation of changes with the team

Qualifications

Minimum Qualifications

• 6+ years of experience in marketing automation and operations and 3+ years of experience working with marketing automation platforms
• 2+ years of experience in managing a team of (email) developers and QA analysts
• Strong understanding of audience segmentation and targeting
• Experience in HTML and SQL

Preferred Qualifications

• Strong communication skills and prior experience presenting to stakeholders
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
• Certified in marketing automation tools
• Familiarity using GenAI (generative AI) for email marketing content, production and optimization

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

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