Strategy Lead

Brandmovers; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Brandmovers is seeking a Creative Strategist to lead and craft high-impact pitch decks, turning insights into compelling narratives and innovative directions.

You will translate business problems into strategic opportunities, develop brand positioning and content strategies, and collaborate with copy and design teams to deliver pitch-ready campaigns and scripts. Stay ahead of trends and mentor juniors while presenting strategies to clients and internal stakeholders.

Qualifications

• Strong storytelling, concept thinking, and ability to structure pitch narratives.
• Sharp understanding of content, digital culture, platforms, and brand behaviour.
• Ability to crack big ideas, hooks, and creative routes that are pitch-ready.
• Strong communication and presentation skills both verbal and deck-making.
• Comfort working in fast-paced environments with tight pitch timelines.
• Understanding of brand identity, user psychology, and industry landscapes.

Responsibilities

• Lead and build high-impact pitch decks with strong insights, narratives, and creative directions.
• Translate business problems into clear strategic opportunities and creative territories.
• Conduct quick but sharp research across culture, consumers, competitors, and trends.
• Develop brand positioning, campaign ideas, content strategies, and communication frameworks.
• Partner closely with creative teams (copy + design) to shape campaign ideas, scripts, hooks, and visual directions.
• Craft storytelling flows for presentations from insight idea execution.
• Present strategies and pitch narratives to internal stakeholders and clients confidently.
• Stay ahead of trends, digital culture, and new formats to inspire fresh ideas.
• Evaluate campaign concepts and ensure they align with brand strategy.

Skills

Storytelling

Pitch narratives

Brand strategy

Creative thinking

Presentation skills

Fast-paced work

Job description

Key Responsibilities

• Lead and build high-impact pitch decks with strong insights, narratives, and creative directions.

• Translate business problems into clear strategic opportunities and creative territories.

• Conduct quick but sharp research across culture, consumers, competitors, and trends.

• Develop brand positioning, campaign ideas, content strategies, and communication frameworks.

• Partner closely with creative teams (copy + design) to shape campaign ideas, scripts, hooks, and visual directions.

• Craft storytelling flows for presentations from insight idea execution.

• Present strategies and pitch narratives to internal stakeholders and clients confidently.

• Stay ahead of trends, digital culture, and new formats to inspire fresh ideas.

• Evaluate campaign concepts and ensure they align with brand strategy.

Skills Requirements

• Strong storytelling, concept thinking, and ability to structure pitch narratives.

• Sharp understanding of content, digital culture, platforms, and brand behaviour.

• Ability to crack big ideas, hooks, and creative routes that are pitch-ready.

• Strong communication and presentation skills both verbal and deck-making.

• Comfort working in fast-paced environments with tight pitch timelines.

• Understanding of brand identity, user psychology, and industry landscapes.

Preferred Qualifications

• 5 - 7 years of experience as a Creative Strategist / Brand Strategist / Planner in an agency.

• Experience in making and presenting winning pitches.

• Ability to structure visually strong decks (Keynote/PowerPoint/Google Slides).

• Mentoring and guiding the team.