State Head (Wires & Cables)

Sturlite India; Bilaspur District; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Founding team

IPO track

Direct access founders

P&L ownership

Career growth

Job summary

Sturlite Voltedge Private Limited, based in Bengaluru and expanding its Power Division, seeks a Regional Sales Manager to own the P&L for a state, build a large team, and lead market entry of a new category in a zero legacy market.

You will manage revenue, distributor relationships and ROI, while coordinating with manufacturing on SKU launches and demand planning. Travel 15–20 days a month within the state; residency in the state HQ city preferred.

Qualifications

• 12+ years in wires, cables, switchgear or electrical sales.
• Minimum 5 years as ASM or equivalent zone‑lead at an established player.
• Track record of managing a 50+ Cr Trade P&L.
• Multi‑region or multi‑state exposure preferred.
• Experience leading 15+ people including ASMs.
• Prior exposure to Polycab, Finolex, KEI, RR Kabel, Havells or similar brands.
• Engineering degree; MBA optional.

Responsibilities

• Own revenue and P&L – achieve monthly, quarterly and annual plans for the full product portfolio.
• Build and lead a large field team (46 ASMs, 1,828 TSIs).
• Drive market entry of a new category in a zero legacy market.
• Coordinate demand planning, supply allocation and SKU launches with manufacturing.
• Represent Sturlite at trade bodies, audits and associations.
• Provide monthly market intelligence and conduct business reviews.

Skills

Team leadership

Strategic sales

Distributor management

Channel management

SFA tools proficiency

Education

Bachelor's in Engineering

MBA (optional)

Tools

SFA

CRM

Job description

Job Title

Regional Sales Manager – Power (State Head, Trade)

Company

Sturlite Voltedge Private Limited

Overview

Sturlite, a Bengaluru‑based electrical products company with a 35% CAGR, is expanding its Power Division (wires, cables & switchgear). The Regional Sales Manager will own P&L for a state, build a growing team, and drive market entry of a new category in a zero legacy market.

Key Responsibilities

• Own revenue and P&L – achieve monthly, quarterly and annual plans for the full product portfolio (house wire, flexible, submersible, communication cables, switchgear/MCBs).
• Maintain portfolio mix discipline and track baseline to steady‑state trajectory.
• Manage credit, collections and maintain DSO within 45 days.
• Conduct monthly business reviews with Joint Business Head, providing market insights and escalation.
• Lead a team of 46 ASMs and 1,828 TSIs – hire, train, develop, assign territories, set targets and conduct market visits.
• Coach ASMs on distributor management, SKU mix, and competitive positioning.
• Own distributor strategy – ROI management, performance reviews, conflict resolution, and ensure distributors are stocked, trained and motivated.
• Execute Sumangal electrician loyalty programme – drive enrolments, product demos and coupon‑to‑order conversions.
• Deploy strategic kitty for early‑bird offers and distributor incentives, accountable for ROI.
• Coordinate demand planning, supply allocation and SKU launches with manufacturing.
• Represent Sturlite at trade bodies, audits and associations.
• Ensure in‑shop visibility through branding materials, product samples, price lists and display boards.
• Track competitor activity and provide monthly market intelligence to Joint Business Head.

Qualifications & Experience

• 12+ years in wires, cables, switchgear or electrical sales.
• Minimum 5 years as ASM or equivalent zone‑lead at an established player.
• Track record of managing a 50+ Cr Trade P&L.
• Multi‑region or multi‑state exposure preferred.
• Experience leading 15+ people including ASMs.
• Prior exposure to Polycab, Finolex, KEI, RR Kabel, Havells or similar brands.
• Comfort with SFA/mobile‑based tools and data‑driven decisions.
• Graduate in engineering (MBA optional).

Preferred

• Experience with tiered distributor structures and electrician loyalty programmes.
• Deep knowledge of the state’s electrical wholesale landscape, key hubs and distributor names.
• Resident in or willing to relocate to the state HQ city.
• Fluency in the regional language.

Ideal Candidate Profile

• Builder, not maintainer – launched a zone, state or category from zero.
• Channel‑credible – can secure meetings with top 20 distributors.
• Commercially literate – reads scheme ROI and margin impact without overspending.
• Phase‑1 mindset – comfortable with initial slow months and disciplined growth.
• Direct communicator – concise, clear, no theatre.
• Self‑starter – sets own agenda and beats.

What Sturlite Offers

• Founding‑team membership in an IPO‑track manufacturing venture with BIS‑certified plant.
• A differentiated product portfolio – Class 5 stranded conductor, house‑wire tiers, full cable range, switchgear & MCBs.
• Brand ambassador Ranveer Singh for dealer pull.
• Direct access to founders and quick decision cycles.
• Full ownership of state P&L with no matrix layers.
• Clear path to national/zone business head roles as the business scales.
• Opportunity to progress to multi‑state roles in Phase 2.

Location & Travel

State capital or key commercial hub within the assigned territory. Travel: 15–20 days per month across the state or cluster.

Reporting

Reports to Joint Business Head (Mr. Suresh Jain & Mr. Sandeep Kantilal).