Sr. Officer - SGS

Jaquar Group; Siwan; On-site; INR 350,000 - 480,000; Full time

Job summary

Jaquar Group in India is seeking a Sales Generation Specialist (SGS) to drive sales and revenue growth by converting leads, educating channel partners about products, and ensuring strong market visibility.

You will build relationships with dealers, builders and end customers, conduct training sessions, plan promotions, and visit showrooms to maximize product display and brand presence across the assigned territory.

Qualifications

• Education: Graduation or Post Graduation preferred.
• 2–4 years of proven sales experience.
• Strong communication and customer relationship skills.
• Willingness to travel within the territory.

Responsibilities

• Convert prospect pipeline into sales and revenue growth.
• Educate dealers and key decision-makers about product range and benefits.
• Achieve sales targets across categories and geographies.
• Drive dealer visits, training, and showroom displays to boost visibility.
• Plan local promotions and events to enhance market penetration.
• Capture competitive intelligence and share market insights.

Skills

Excellent communication

Relationship building

Product knowledge

Revenue growth

Dealer network management

Market & competitor analysis

MS Office & CRM

Presentations & training

Education

Graduation/Post Graduation

Tools

CRM software

Sales software

MS Office

Job description

IC/PM

Individual Contributor Role

Company Profile

Jaquar Group is a prominent Indian conglomerate established in 1960 that operates in the bathroom and lighting industry headquartered in Manesar and has a global presence with manufacturing facilities, subsidiaries, and distribution networks in various countries. Jaquar has grown to become one of the leading manufacturers of premium bathroom fittings, sanitary ware, faucets, showers, wellness products, and lighting solutions.

Our Values

At Jaquar Group, our values guide everything we do. As part of our team, you will be expected to uphold these principles:

• Passion for technology – We innovate continuously
• Highest quality standards – We strive for excellence
• Building strong relationships – We value lasting partnerships
• Excellent customer service – We prioritize customer satisfaction
• Taking care of our people – We support and nurture our team
• Integrity – We uphold the highest ethical standards

About the Role

As a Sales Generation Specialist (SGS), you will drive sales and revenue growth by converting leads into successful deals, educating channel partners about product offerings, and ensuring maximum product visibility in the market. You will play a key role in building strong relationships with dealers, builders, and end customers while implementing strategic promotional activities to enhance market penetration and brand loyalty.

Key Responsibilities

• Convert the prospect pipeline generated by MDS into successful sales
• Educate dealers and key decision-makers about product’s range, USPs, and benefits
• Achieve product’s sales value and quantity targets across various categories
• Generate demand for the products within specified channel partners or geographical areas
• Ensure maximum display and visibility of products at dealer showrooms through effective EDS management
• Maintain brand hygiene and ensure compliance with company pricing and promotional guidelines
• Visit dealers as per MCP, encouraging them to sell products independently. Provide technical education to dealer sales staff and identify experts at counters for advanced training
• Conduct training sessions at dealer sales counters, including role plays and practical demonstrations
• Resolve dealer issues and escalat(e?) them timely if needed
• Demonstrate the sales process to dealer staff and spend 2-3 hours daily at the dealer counter
• Conduct site visits to end customers and promote the products & concepts
• Convert retail builders of the branch into sales, add new builders, and share a universe of builders and architects monthly
• Implement promotional activities and local events to increase product visibility and market penetration
• Conduct architect activities at various outlets such as Orientation Centres (OC), Atelier, Jaquar World (JW), etc.
• Collaborate with the branch CC team to conduct plumber training sessions
• Gather and share information on competitors' activities, product development, benchmarking, etc.

Key Attributes

• Excellent communication, interpersonal, and relationship-building skills
• Strong product knowledge and ability to communicate value propositions effectively
• Proven ability to drive revenue growth
• Expertise in expanding and managing dealer networks
• Ability to gather and analyze market and competitor data to inform strategies
• Proficiency in MS Office Suite and CRM software (preferred) and Sales software
• Proven ability to deliver engaging presentations and product training sessions

Competencies

• Customer Focus
• Negotiation Skills
• Presentation Skills
• Competitor Analysis and Market Development

Qualifications and Experience

• Education: Graduation/Post Graduation preferred
• Experience: Proven track record of 2-4 years’ experience in sales or related field
• Skills:
  • Excellent verbal and written communication skills with pleasing personality, including ability to effectively communicate with internal and external customers
  • Time management and organizational skills
  • Analytical skills for tracking sales performance and network productivity
  • Initiative and drive to meet and exceed sales targets
  • Ability to travel within the assigned territory

Company Commitment to Equal Opportunity Employment

Jaquar Group is committed to fostering a diverse and inclusive workplace and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national orientation or disability.

Reach Us At

Jaquar and Company Private Limited
Plot No.3, Sector – 11, IMT Manesar
Gurgaon, Haryana – 122050

www.jaquar.com