Sr Manager, Ad Programs, Ads Trust (Advertising)

Amazon Inc.; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Amazon Inc. is seeking a Senior Manager, AT Quality & Support Operations to define and drive the global vision for ad moderation and relevance quality, overseeing end-to-end quality governance across human and machine judgments.

You will partner with policy, product, engineering and science to deliver durable improvements and scale quality programs. You will lead a ~150-person global team across multiple sites, build audit mechanisms, reduce advertiser appeals, and improve resolution times while

Qualifications

• 10+ years in Advertising Operations, Quality, or Program Management.
• 5+ years in people leadership roles.
• Experience managing global, multilingual teams and 3P vendor quality operations.

Responsibilities

• Define and execute the global quality strategy for AT, encompassing audit, compliance, and defect remediation for Ad moderation and relevance workflows.
• Establish scalable audit mechanisms across 24+ machine components and human-labeled workflows.
• Lead data-driven defect detection and remediation programs.
• Partner with Product, Policy, Engineering, and Science to translate audit findings into durable system improvements.
• Own Advertiser Appeals, Customer Andons, and Ad Feedback processes.
• Drive YoY improvements in advertiser experience and resolution times.

Skills

Advertising Operations

People leadership

Data-driven problem solving

Stakeholder management

Quality assurance

Auditing

Lean Six Sigma

Education

Bachelor's degree

Master's degree

Job description

Role Overview

The Senior Manager, AT Quality & Support Operations will define and execute the global vision for Ad moderation and relevance quality, driving audit excellence, defect reduction, and advertiser experience improvement across all AT workflows. The role combines deep operational leadership, quality management, and data-driven problem-solving to ensure policy accuracy, process reliability, and superior customer outcomes for advertisers and shoppers. This leader will oversee end-to-end quality governance across human and machine judgment systems, while also owning the support operations charter focused on reducing advertiser appeals, improving resolution times, and eliminating customer-facing defects through scalable and durable solutions.

Key Responsibilities

Quality Leadership & Vision

• Define and execute the global quality strategy for AT, encompassing audit, compliance, and defect remediation for Ad moderation and relevance workflows.
• Establish scalable audit mechanisms across 24+ machine components (e.g., Decision Maker, Content Matching Service, Trusted Advertiser Program) and human-labeled workflows, ensuring quality at scale with optimized cost structures.
• Redesign quality frameworks to align with AT’s directional shift toward machine labeling, translation-based workflows, automation, and Ad Program Agnostic Architecture (APAA).

Operational Excellence & Defect Reduction

• Drive measurable improvements in customer-facing defect reduction (DAV-1K) targeting YoY improvement and DAV-1K < 1 across all locales.
• Lead data-driven defect detection and remediation programs, including programmatic scans and audit insights for policy enforcement accuracy.
• Partner with Product, Policy, Engineering, and Science to translate audit findings into durable system and policy improvements, reducing long-term defect recurrence.

Support Operations & Advertiser Experience

• Serve as the single-threaded owner for all Advertiser Appeals, Customer Andons, and Ad Feedback processes within AT Operations.
• Drive YoY improvement in advertiser contact reduction and appeal resolution time through proactive process redesign, SOP simplification, and stakeholder engagement.
• Collaborate with global stakeholders to enhance communication loops and ensure faster, accurate resolution to advertiser issues.

Cross-Functional Impact & Roadmap Influence

• Leverage audit insights and appeal data to influence AT Policy, Product, and Science roadmaps, shaping the future of moderation accuracy and advertiser trust.
• Lead initiatives to provide high-quality human-in-the-loop training data for machine learning models, enabling automation and continuous improvement in moderation workflows.
• Deliver audit mechanisms for emerging ad programs and publishers such as Streaming TV (Prime Video Ads / Freevee) in alignment with SVP quality goals.

People & Stakeholder Leadership

• Lead a global team of ~150 employees across 5 sites supporting 22 locales and 17 languages,
• Build and mentor a diverse team of quality and support leaders, fostering a culture of operational excellence, accountability, and innovation.
• Represent AT Quality & Support Ops in VP- and SVP-level goal forums, driving progress across VP goals related to quality, automation, and advertiser experience.

Basic Qualifications

• 10+ years of experience in Advertising Operations, Quality, or Program Management, with at least 5 years in people leadership roles.
• Proven track record in defect reduction, process transformation, and audit design across complex, high-volume operations.
• Strong analytical and stakeholder management skills, with the ability to influence Product, Policy, and Tech organizations.
• Experience managing global, multilingual teams and 3P vendor quality operations.

Preferred Qualifications

• Deep understanding of the digital advertising ecosystem, including ad serving, moderation, and relevance workflows.
• Expertise in machine-human hybrid quality models, ML-based labeling, and policy enforcement systems.
• Demonstrated ability to define strategic quality roadmaps and drive cross-functional execution at scale.
• Engineering or Master’s degree in Business, Operations, or a related field.

Basic Qualifications

• 10+ years of risk management, audit, legal, compliance or related field work including engaging with external stakeholders experience
• 7+ years of team management with 5 or more direct reports experience
• Experience in risk management, audit, legal, compliance or a related field including engaging with external stakeholders
• Experience in team management with 5 or more direct reports
• Experience implementing lean principles and process improvement in an operational environment
• Experience working within a global company, with multi-country responsibilities
• Bachelor's degree

Preferred Qualifications

• CAMS Certification or other compliance certification such as CRCM or CRP
• Knowledge of Lean Six Sigma and process improvement methodologies
• Experience with audit or risk program design, control environment process documentation, and control mapping
• Master's degree

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.