Sr. Content Designer

Cacheflow; Pune District; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Health coverage

Parental leave

Generous paid time off

Stock options

Learning & development

Job summary

6sense is seeking a Sr. Content Designer to shape product content across screens, flows, and AI conversations.

You will partner with Product, Design, Research, and AI/ML teams to craft clear, useful, on-brand content—from button labels to onboarding flows and multi-turn exchanges with an AI assistant. You should think in systems, write with precision, and be energized by the shift toward conversational interfaces and AI-generated content, beyond traditional UI copy.

Qualifications

• 5+ years in content design, UX writing, or a closely related field, with at least 1–2 years working on conversational or AI-driven surfaces.
• Conversational design experience — designed chatbot, voice flows, or AI-agent interactions with turn-taking and failure states.
• Hands-on prompting/prompt engineering for LLM-powered features, discussing how prompts affect tone, reliability, and safety.
• Portfolio showing strong UX writing craft and at least one AI/conversational project.
• Comfort collaborating with AI/ML teams, giving structured feedback and iterating quickly.
• Strong systems thinking; able to design scalable patterns in one day.
• Excellent editing and voice/tone skills for plain-language content.
• Experience working cross-functionally in fast-moving, ambiguous environments.
• Familiarity with accessibility standards (WCAG) and inclusive writing.
• Experience with Figma, Ditto, localization platforms, and LLM tools.

Responsibilities

• Own content design end-to-end for a product area, from early sketches to shipped experiences.
• Design conversational flows for chat and voice interfaces, including multi-turn dialogue and fallback handling.
• Write and test prompts and system instructions for AI-generated content, balancing tone, accuracy, and safety.
• Partner with ML/AI engineers to evaluate model outputs and feedback loops for improvement.
• Build and maintain content patterns, voice & tone guidelines, and a scalable content design system.
• Collaborate with PMs, designers, and researchers from discovery through delivery.
• Use qualitative and quantitative metrics to inform content decisions.
• Review and mentor junior writers and designers; elevate others' work.
• Advocate for accessible, inclusive, plain-language content.

Tools

Figma

Ditto

Content-ops platform

Localization platform

LLM playground

Job description

Our Mission:

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

About the Role :

We're looking for a Sr. Content Designer to shape how people experience our product through words — across screens, flows, and increasingly, conversations with AI. You'll partner closely with Product, Design, Research, and our AI/ML teams to craft content that's clear, useful, and on-brand, whether it's a button label, an onboarding flow, or a multi-turn exchange with an AI assistant.

This role is for someone who thinks in systems, writes with precision, and is genuinely energized by the shift toward conversational and AI-generated interfaces — not just traditional UI copy.

What You'll Do

• Own content design end-to-end for a product area: from early flow sketches through shipped, measured experiences.
• Design conversational flows for chat-based and voice interfaces, including multi-turn dialogue, disambiguation, error recovery, and graceful fallback when the AI doesn't know the answer.
• Write, test, and iterate on prompts and system instructions that shape AI-generated content surfaced to users — balancing tone, accuracy, brevity, and safety.
• Partner with ML/AI engineers to evaluate model outputs for voice, clarity, bias, and hallucination risk, and build feedback loops to improve them over time.
• Build and maintain content patterns, voice & tone guidelines, and a scalable content design system that covers both static UI and dynamic/AI-generated content.
• Collaborate with PMs, designers, and researchers from discovery through delivery; represent the user's need for clarity in every product decision.
• Use qualitative research and quantitative metrics (task success, drop-off, CSAT, containment rate for AI flows) to inform and defend content decisions.
• Review and elevate the work of other writers and designers; mentor junior content designers.
• Advocate for accessible, inclusive, plain-language content across the product.

What We're Looking For :

• 5+ years of experience in content design, UX writing, or a closely related field, with at least 1–2 years working on conversational or AI-driven surfaces.
• Conversational design experience — you've designed chatbot, voice assistant, or AI-agent flows and understand turn-taking, context handling, and failure states.
• Hands-on prompting / prompt engineering experience — you've written and refined prompts or system instructions for LLM-powered features, and you can talk concretely about how prompt structure affects tone, reliability, and safety of output.
• A portfolio that demonstrates strong craft in traditional UX writing and at least one project involving conversational or generative AI content.
• Comfort working directly with AI/ML teams — reading model outputs critically, giving structured feedback, and iterating quickly.
• Strong systems thinking: you can design a single string and a scalable pattern in the same day.
• Excellent editing skills and an ear for voice, tone, and plain language.
• Experience partnering cross-functionally in a fast-moving, ambiguous product environment.
• Familiarity with accessibility standards (WCAG) and inclusive writing practices.
• Experience with tools like Figma, Ditto (or a similar content design/collaboration platform), a content-ops/localization platform, and an LLM playground or console (e.g., Claude, ChatGPT, or similar).

Nice to Have :

• Experience building a conversational design system or an AI content style guide from scratch.
• Familiarity with agentic or RAG-based product patterns, multi-modal AI experiences, or evaluation frameworks for generative content.
• Background in linguistics, taxonomy, or information architecture.
• Prior experience shipping AI features at a B2B SaaS or Martech/AI company.

Our Benefits:

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [e-mail].

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to [e-mail]