Sr. Associate Director _ Affluent Relations

Standard Chartered Plc; Chennai; On-site; INR 2,500,000 - 4,500,000; Full time

Benefits offered by this job

Competitive salary

Flexible working options

Wellbeing support

Learning & development

Job summary

Standard Chartered is seeking an Sr. Associate Director – Affluent Relations in Chennai to lead sales and service delivery for affluent banking.

The role focuses on achieving revenue targets across liability, wealth, and asset products while maintaining top-tier customer service and strict adherence to compliance policies. You will drive cross-sell, client acquisition, and portfolio growth, coordinating with branch teams to meet strategic goals and ensure risk controls and audit requirements are

Qualifications

• Master’s degree preferred; banking/financial services background advantageous.
• Experience in running sizeable profit centers with strategy, costs and revenue accountability.
• Strong knowledge of retail banking products and wealth management.

Responsibilities

• Maximize sales to achieve revenue targets through liability, wealth and asset products.
• Generate new business via promotions, outreach, and in-branch contacts.
• Lead branch sales planning and action plans for target achievement.
• Adhere to mis-selling policies and ensure high customer service standards.
• Ensure compliant transactions, accuracy, and timely processing.
• Monitor customer feedback and continuously improve service quality.

Skills

Retail banking

Wealth knowledge

Analytical skills

Education

Master’s degree

Tools

Banking software / CEMS

Job description

Job Details

Sr. Associate Director – Affluent Relations

Requisition Number: 64911

Job Location: Chennai, IND

Global Grade: Band 6

Work Type: Office

Working Employment Type: Permanent

Posting Start Date: 03/11/2026

Posting End Date: 17/11/2026

Job Summary

Servicing existing and primarily walk-in customers to fulfill the specific transactional requirements of the customer through high quality customer service while increasing product penetration through cross sell and achieving allocated portfolio and revenue targets.

Key Responsibilities

• Maximize sales performance to achieve given revenue targets (self and branch) through liability products [Current /Savings /Term deposits], wealth management products and asset related products (secured, unsecured)
• Generate new business via sales promotions, out-marketing calls and presentations and in-branch contacts
• Participate actively in branch sales planning to generate action plans for meeting targets
• He/she is aware of bank’s Mis selling & Sales Policies and ensure adherence all the time.
• Ensure high level of customer service in the Branch. Manage difficult customer situations
• Ensure compliance with internal and external guidelines and ensure minimal comments in audits and other inspections
• Ensure transactions are processed with a high level of accuracy and commitment to satisfy customer needs
• Ensure validity and completeness of transactions processed and ensure concessions relative to exchange rate, fees, charges etc. are authorized/ overridden by appropriate authorities
• Ensure adherence to laid down processes, facilitate first time resolution. Minimize rejections and customer complaints
• Monitor customer satisfaction survey ratings, net promoter score or any other survey/ feedback ratings taken from customers and ensure continuous improvement if below benchmark, sustain and better-quality service
• Take responsibility for general reconciliation and control activities
• Find ways to improve operational efficiency and control costs to meet cost budgets
• Be multi-skilled to handle all kinds of transactions and services in the bank
• Manage growth and attrition of the base, facilitate customer up-streaming. Improve product per customer

Regulatory & Compliance

• Ensure he/ she is fully aware of all the policies and procedures issued in relation to ORMA, Group Code of Conduct, KYC/CDD/EDD & Money laundering prevention. He/she must ensure compliance with these policies and procedures on an ongoing basis. Any suspicious transaction must immediately be reported to the supervising officer.
• Premises management in areas of merchandising, housekeeping as well as store management. Branch upkeep and maintenance
• Responsible for health and safety for all. As part of the Health and Safety guidelines you should:
• Take reasonable care for the health and safety of co-workers and those who may be affected by your actions or your omissions; Co-operate with Management to support and promote Health and safety in the workplace
• Ensure that your actions does not put others at risk; Work in a healthy and safe manner
• Encourage others to work in a healthy and safe manner
• Report all accidents and incidents and bring to the attention of the management any hazard in the workplace

Business – Sales and Service Objectives

• Maximize sales performance to achieve given revenue targets for the zone as well as Distribution network through liability products [Current /Savings /Term deposits], wealth management products and asset related products
• Develop, implement and manage a best-in-class sales capability
• Lead the implementation of the liability strategy at the Branch
• Review, analyze and manage the customer portfolio for profitable growth
• Initiate development of strategies for customer acquisition, retention, and cross sell
• Support where necessary, via joint customer calls and identify potential customers
• Together with Branch Managers, enhance the bank’s image through area promotions, community activities etc.
• Manage service delivery in the network to the highest competitive standards
• Monitor service standards for the network and audit expected behaviors.

Processes – Operations & Compliance

• Ensure satisfactory ratings in all internal/external audits conducted at all branches in the zone
• Control and periodically check operational risks and workflows
• Review key operational risks and efficiency indicators

Integration / Change Management

• Facilitate the implementation of new systems and processes across the branch network
• Lead the transaction migration initiative at the area

Segment Ownership

• Implement all segment/ product initiatives in the zone (PRB/ Premium/ Personal/ SME)
• Jointly own the delivery of segment / product (PRB/ Premium/ Personal/ SME) targets with the branch managers & segment associate directors

People & Talent – People Management

• Drive and embed a strong performance culture through inspiring, motivating, and rigorous performance management discipline. Develop and build talents within the network through optimal resourcing, capacity planning, succession planning and engagements
• Achieve high employee engagement and satisfaction. Retain talent, check attrition. Manage and mentor network staff and Union interface to ensure overall employee satisfaction
• Identify training, development and counselling needs for staff
• Undertake career growth planning for performers in the branch network

Governance

• Ensure he/ she is fully aware of all the policies and procedures issued in relation to ORMA, Group Code of Conduct, KYC/CDD/EDD and Money laundering prevention and ensure compliance thereto. Any suspicious transaction must immediately be reported as per guidelines
• He/ She is aware of bank’s Mis-selling & Sales Policies and ensure adherence all the times within the network
• Premises management in areas of merchandising, housekeeping as well as store management. Branch upkeep and maintenance
• Responsible for health and safety for all. As part of the Health and Safety guidelines you should:
• Take reasonable care for the health and safety of co-workers and those who may be affected by your actions or your omissions; Co-operate with Management to support and promote Health and safety in the workplace
• Ensure that your actions does not put others at risk; Work in a healthy and safe manner
• Encourage others to work in a healthy and safe manner
• Report all accidents and incidents and bring to the attention of the management any hazard in the workplace
• As a manager you are also responsible for the health and safety aspects within your area of control. You need to ensure that
• Your employees are adequately trained and supervised to perform their tasks in a safe manner and are free to raise any Health and safety issues and these issues are addressed appropriately.
• The contractors working in your area or for you are working in a safe & healthy manner

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, elevate, mitigate, and resolve risk, conduct and compliance matters.

Key stakeholders

• WRB Head, Head - Affluent Banking, Region Area Director, Leadership Team, Department Heads

Other Responsibilities

• Embed Here for good and Group’s brand and values in India; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures;

Skills and Experience

Technical Skills:

• Strong knowledge of retail banking products (CASA, loans, deposits, insurance, investments).
• Wealth knowledge and customer handling skills
• Analytical skills

Behavioural Competencies:

• Excellent communication skills and presentation skills
• High level of inter-personal skills & integrity
• Ability to influence Senior Management and provide thought leadership

Role Specific Technical Competencies:

• Proficiency in using banking software/ application and CEMS systems.

Qualifications

Educational Background: Preferably a Master’s Degree in any discipline, other banking certifications will be an advantage

Work Experience: Experience in running sizeable profit centers, distribution networks with full accountability for strategy, costs and revenue. Track record of successful multi-product sales in a retail business.

About Standard Chartered

We're a global bank connecting clients to our differentiated network, offering growth opportunities in the world's most dynamic markets. Our strategy, which combines cross-border capabilities and leading wealth management expertise, helps us deliver our purpose - to drive commerce and prosperity through our unique diversity.

Over our 170-year history, and across a unique geographical footprint connecting Asia, Africa and the Middle East to each other and the world, we've built a bank like no other, with diverse capabilities and partnerships that set us apart.

What We Offer

• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions, and geographies.
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global employee assistance programme, sick leave, mental health first-aiders and self-help toolkits.
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual, and digital learning.

Visit our careers website to learn more about us: www.sc.com/careers.