Sr. Associate - Data and Analytics Advisory

Genpact; Guntur District, Hyderabad, NTR; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Genpact Hyderabad seeks a Senior Associate in Data Science and Analytics to bridge internal operations with client-facing teams, ensuring high-stakes Cross-Device and CTV campaigns are executed with precision. You will navigate complex technical requirements, manage stakeholder expectations, and maintain alignment throughout the campaign journey.

The role requires 1–2 years in campaign management with international exposure, deep DSP and ad verification knowledge, and strong communication

Qualifications

• 1–2 years of direct Campaign Management with international exposure.
• Deep knowledge of DSPs and ad verification technologies (IAS, DoubleVerify).
• CTV and programmatic cross-device campaign management experience.
• Excellent verbal and written communication for senior stakeholders.
• Advanced Excel skills (Pivot Tables, VLOOKUP) and data-driven decisions.
• Willingness to work in 24/7 rotational shifts, including weekends and holidays.
• Bachelor's degree in Marketing, Business, or related field.
• Consultant mindset to troubleshoot complex delivery issues.
• Strong relationship-building across global teams.

Responsibilities

• Drive end-to-end campaign lifecycle and own launch readiness and delivery excellence.
• Lead Sales and Client Services Managers to align timelines, creative specs, and performance goals.
• Oversee vetting of creative assets to ensure platform specs and ad verification standards.
• Manage complex campaign queues and high-volume workloads within DSPs and publisher platforms.
• Serve as internal SME on CTV ad environments, programmatic workflows, and fraud detection protocols.
• Lead regular syncs and provide transparent, high-level reporting to stakeholders.

Skills

Campaign Management

Client-facing

Stakeholder Management

CTV & Programmatic Expertise

Communication & Influence

Analytical Rigor

Adaptability

Relationship Builder

Education

Bachelor's degree in Marketing, Business, or related field

Tools

DSPs

IAS

DoubleVerify

Job description

Ready to shape the future of work?

At Genpact, we don't just adapt to change we drive it. AI and digital innovation are redefining industries and were leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how were scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team thats shaping the future, this is your moment

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook

Senior Associate – Data Science and Analytics

Work location: Hyderabad

This role acts as the primary bridge between internal operations and client-facing teams, ensuring that high-stakes Cross-Device and CTV campaigns are executed with precision. As a senior resource, the AM is accountable for navigating complex technical requirements, managing diverse stakeholder expectations, and maintaining absolute alignment throughout the campaign journey.

Key Responsibilities

• Strategic Ownership: Drive the end-to-end campaign lifecycle, serving as the ultimate point of accountability for launch readiness and delivery excellence.
• Stakeholder Management: Act as the lead consultant for Sales and Client Services Managers (CSMs), ensuring all parties are aligned on timelines, creative specifications, and performance goals.
• Asset & Compliance Leadership: Oversee the rigorous vetting of creative assets to ensure 100% compliance with platform specifications and ad verification standards.
• Operational Excellence: Manage complex campaign queues and high-volume workloads, maintaining a "quality-first" approach while working directly within DSPs and publisher platforms.
• Subject Matter Expertise: Serve as the internal authority on CTV ad environments, programmatic workflows, and fraud detection protocols.
• Proactive Communication: Lead regular syncs and provide transparent, high-level reporting to stakeholders, preempting potential roadblocks before they impact delivery.

Required Skills & Qualifications

• Experience: At least 1-2 years of direct Campaign Management experience and significant client-facing exposure in international markets.
• Technical Mastery: Deep knowledge of DSPs, ad verification technologies (IAS, DoubleVerify, etc.), and fraud detection tools.
• CTV & Programmatic Expertise: Proven track record in managing Connected TV (CTV) and programmatic cross-device campaigns.
• Communication & Influence: Exceptional verbal and written communication skills, with the ability to translate complex technical data into actionable insights for senior stakeholders.
• Analytical Rigor: Advanced proficiency in Excel (Pivot Tables, VLOOKUPs) and data-driven decision-making.
• Adaptability: Proven ability to thrive in a fast-paced environment; willingness to work in 24/7 rotational shifts, including weekends and holidays.
• Bachelors degree in Marketing, Business, or a related field.
• Solution-Oriented: A "consultant" mindset with the ability to troubleshoot complex delivery issues independently.
• Relationship Builder: Natural ability to nurture long-term partnerships and build trust across global team.

Why join Genpact?

• Be a transformation leader: Work at the cutting edge of AI, automation, and digital innovation.
• Make an impact: Drive change for global enterprises and solve business challenges that matter.
• Accelerate your career: Get hands-on experience, mentorship, and continuous learning opportunities.
• Work with the best: Join 140,000+ bold thinkers and problem-solvers who push boundaries every day.
• Thrive in a values-driven culture: Our courage, curiosity, and incisiveness—built on a foundation of integrity and inclusion—allow your ideas to fuel progress.

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Lets build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.