Sr. Analyst, US Customer Engagement Measurement & Insights

Bristol-Myers Squibb Co; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bristol Myers Squibb Co. seeks a data analytics professional in Hyderabad to drive customer engagement measurement across omnichannel channels.

You will apply ML techniques to identify patterns, develop KPI tracking tools, and deliver actionable recommendations to internal stakeholders. You will design AI-informed test-and-learn strategies, contribute to advanced analytics and attribution, and mentor colleagues while ensuring data governance and reproducible insights.

Qualifications

• Minimum BA/BS in data science, analytics, statistics, mathematics, economics, life sciences, computer science or engineering.
• Advanced degree preferred in one of the data-focused fields.
• Proven experience in advanced analytics, digital analytics or omnichannel measurement roles.
• Experience delivering end-to-end analytics projects from problem framing to insight delivery.
• Familiarity with pharma commercial data sources and CRM tools is a plus.

Responsibilities

• Lead measurement analyses across omnichannel engagement to inform campaign strategy.
• Design and execute AI-informed test-and-learn strategies (A/B tests, lift studies, incrementality).
• Apply attribution frameworks (multi-touch, causal inference) to optimize engagement.
• Partner with cross-functional stakeholders to communicate methodologies and business implications.
• Mentor junior analysts and contribute to reusable analytics frameworks.
• Build and maintain data-driven dashboards and automated workflows for monitoring KPIs.

Skills

Communication

Analytical thinking

Project execution

AI/ML concepts

Data storytelling

Collaboration

Education

BA/BS in a data-related field

Tools

Python

R

SQL

Databricks

Snowflake

PowerBI/Tableau

Veeva CRM

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Customer Engagement Measurement & Analytics Delivery

Independently delivered measurement analyses assessing the effectiveness of omnichannel customer engagement across field, CRM, paid media, owned digital, and third-party channels. Apply machine learning techniques to identify patterns in customer engagement, channel synergy, sequencing, pacing, and message performance. Support the development and operationalization of measurement frameworks, KPI tracking tools, and performance dashboards aligned with the team's strategic priorities. Analyze HCP and patient journeys, funnels, channel sequencing, and frequency to identify drivers of engagement and opportunities to optimize campaigns. Track and report channel-level and cross-channel campaign KPIs (e.g., reach, open and click rates, engagement depth, conversion, response, cost efficiency, and downstream impact on prescribing or patient behavior). Synthesize analytical findings into clear, structured outputs and actionable recommendations for internal stakeholders and team leads.

Experimentation & Test-and-Learn

Support the design and execution of AI-informed test-and-learn strategies, including A/B tests, lift studies, and incrementality experiments across customer engagement tactics. Assist in defining success metrics, measurement windows, and statistical approaches to evaluate new engagement strategies. Contribute to the documentation and socialization of experimental learnings to inform ongoing campaign planning across brands. Help refine experimentation frameworks to accelerate learning cycles and improve engagement effectiveness.

Advanced Analytics & Attribution

Apply advanced statistical and AI/ML techniques to measure the incremental impact of customer engagement activities. Support the use of attribution frameworks such as multi-touch attribution, Markov chain modelling, and causal inference methods (e.g., propensity scoring, matched control). Contribute to the integration of outputs from MMx, KDA, and predictive models to support engagement optimization strategies. Leverage automation to improve speed, consistency, and repeatability of insights delivery.

Stakeholder Partnership & Communication

Partner with US Commercial stakeholders, Brand, Omnichannel Strategy, Field Analytics, CRM, Digital, Digital Marketing, Campaign Management, Martech/CRM Operations, Media Agency, Web Analytics, and Technology teams to contribute to campaign and channel measurement solution design. Clearly communicate measurement methodologies, assumptions, model limitations, and implications for decision-making to both technical and non-technical audiences. Contribute to stakeholder presentations and working sessions with structured, insight-driven storytelling focused on impact and commercial actions.

Team Collaboration & Capability Building

Collaborate within cross-functional and global teams to ensure consistent, scalable, and governed analytical delivery aligned with AI best practices. Mentor junior analysts on advanced measurement methodologies, analytical rigor, and responsible data usage. Contribute to the development of reusable analytics frameworks, measurement templates, and best practices that scale across brands. Promote high standards of reproducibility and documentation across all team deliverables.

Technical Execution & Data Stewardship

Build and maintain campaign and channel AI-enabled measurement datasets, dashboards, and automated workflows supporting omnichannel engagement analytics. Work closely with data engineering, technology, and build teams to troubleshoot data issues and provide measurement-driven feedback to enhance commercial solutions. Exposure of digital platforms and data sources (e.g., Adobe Analytics, Google Analytics, marketing automation, CRM, ad platforms, Veeva) to ensure data quality, tagging accuracy, and reliable campaign reporting. Ensure analytical outputs are reproducible, well-documented, and aligned with data governance, compliance, and responsible use standards.

Skills & Competencies

Strong written and verbal communication skills with the ability to translate complex analytics and engagement insights into clear business outcomes, including AI-generated findings. Solid project execution and organizational skills, with the ability to manage multiple analytical workstreams in parallel. Strong analytical thinking and problem-solving skills, with attention to detail, data quality, and measurement rigor. Hands-on expertise in applied statistics, analytics, and advanced measurement concepts relevant to omnichannel performance. Familiarity with HCP and patient engagement journeys across digital, field, and media channels. Collaborative mindset with the ability to work effectively in a matrixed, stakeholder-driven environment. Curiosity and passion for learning, innovation, and continuous improvement in analytics and measurement. Campaign performance analysis and optimization mindset, with the ability to turn performance data into actionable campaign recommendations. Understanding of digital marketing metrics and channel mechanics (e.g., email, programmatic, paid social, search, web). Stakeholder management with marketing, campaign, and omnichannel teams.

Experience & Qualifications

BA/BS required; advanced degree preferred in data science, analytics, statistics, mathematics, economics, life sciences, computer science, or engineering. 3–5 years of professional experience in advanced analytics, digital analytics, marketing analytics, campaign analytics, decision science, or omnichannel engagement measurement roles, ideally within an AI-driven commercial environment. Proven experience delivering end-to-end analytics and measurement projects, from problem framing to insight delivery. Experience managing or supporting campaign performance reporting and optimization across multiple digital and field channels. Experience with attribution and impact measurement techniques (e.g., multi-touch attribution, causal inference, uplift modeling) is a strong plus. Demonstrated ability to partner with business stakeholders and support data-informed decision-making. Experience in pharmaceutical, biotech, or healthcare industries preferred. Familiarity with pharma commercial data (e.g., Veeva CRM, Approved Email, rep-triggered email, HCP engagement data, claims/Rx data) preferred. Proficiency in Python or R for analytical modeling and data transformation. Experience with cloud-based analytics environments (Databricks, Snowflake, or equivalent) preferred.

Technical Skills (Preferred)

Predictive and statistical analytics using Python and SQL, including uplift modeling, drivers analysis, propensity modeling, and causal inference methods. Familiarity with attribution frameworks such as multi-touch attribution and Markov chain modeling. Experience working with performance metrics, campaign KPIs, and analytics outputs. Experience working with performance metrics, model diagnostics, and AI-enabled analytics outputs. Data visualization and dashboarding tools (e.g., PowerBI, Tableau, Dash, or similar platforms). Experience in collaborative analytics environments (e.g., Databricks, Git-based workflows, SharePoint). Familiarity with omnichannel, CRM, digital marketing, and commercial data sources. Strong SQL skills for data extraction, transformation, and campaign reporting. Marketing automation and CRM tools such as Veeva CRM, Salesforce Marketing Cloud, Adobe Campaign, or similar. Familiarity with ad platform and programmatic reporting (e.g., DV360, LinkedIn, Meta, DSP data). Exposure to generative AI tools to support insight summarization and reporting automation is a plus.

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [e-mail]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/.

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.