Social Media Marketing Specialist

Hyring®; Chennai District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Hyring is seeking a Social Media Marketing Lead to own the brand voice across LinkedIn, Instagram, X, YouTube and Facebook from our Chennai office. You will craft strategy, produce content, and prove what works with data, driving leads and demo requests for an AI-powered hiring platform.

You'll lead quarterly strategy planning, edit reels before launches, and collaborate with the leadership team in Chennai to scale the brand presence in India and beyond.

Qualifications

• 3–6 years of hands-on social media marketing with a brand growth track record.
• Proven B2B experience, especially on LinkedIn, with measurable lead generation.
• Strong writing and storytelling skills in English.

Responsibilities

• Define and own Hyring's social media strategy across LinkedIn, Instagram, X, YouTube and Facebook.
• Create posts, carousels, short-form videos and product demos; turn launches into compelling stories.
• Grow followers and inbound demo requests; plan paid campaigns on LinkedIn and Meta and optimize CPL.
• Monitor engagement, respond to comments, and build communities with HR professionals and recruiters.

Skills

Social media marketing

B2B marketing

Content strategy

Storytelling in English

Analytics & reporting

Independent/startup ownership

Tools

Canva

Figma

CapCut

Premiere Pro

LinkedIn Analytics

Meta Business Suite

GA4

Hootsuite

Job description

Hiring: Social Media Marketing Lead at Hyring, Chennai

We're looking for a Social Media Marketing Lead who wants to own the strategy, create the content and prove what works with numbers. If you've grown a brand on LinkedIn and Instagram and want to do it at a fast-growing AI company, we'd love to meet you.

Experience: 5+ years | Location: Chennai (work from office) | Type: Full-time

About Hyring

Hyring is an AI-native hiring platform where "the AI runs the work, and people make the decisions." More than 5,000 HR teams in India and the US use it to hire faster and at lower cost.

The platform includes an AI Video Interviewer, AI Resume Screener, AI Phone Screener, AI Coding Interviewer, an English Proficiency Test, Hyring Meet, and an ATS, HRIS and Job Portal. It serves three audiences: employers, jobseekers, and recruiting partners who place talent through Hyring's marketplace. (hyring.com)

About the role

As Social Media Marketing Lead, you will own Hyring's brand voice across every social channel. You will set the strategy, create and ship the content, and prove what works with numbers.

This role suits someone who is equally comfortable planning a quarter's strategy and editing a reel before a launch. You will work closely with the leadership team from our Chennai office.

What you'll do

Strategy and brand

• Build and run Hyring's social media strategy across LinkedIn, Instagram, X, YouTube and Facebook, with LinkedIn as the priority B2B channel.
• Define the brand voice, visual style and content pillars, with separate tracks for employers, jobseekers and recruiting partners.
• Own the content calendar and publish consistently.

Content creation

• Create posts, carousels, short-form videos, reels, and product demos of the AI Interviewer and other tools.
• Turn product launches, customer wins and hiring insights into stories that build trust with HR leaders.
• Build founder-led content and thought leadership on LinkedIn.

Growth and performance

• Grow followers, engagement and inbound demo requests from social channels.
• Plan and run paid campaigns on LinkedIn and Meta, managing budgets and optimising cost per lead.
• Track and report on reach, engagement, CTR, leads and conversions each week, and act on what the data shows.

Community and partnerships

• Build communities of HR professionals, recruiters and jobseekers.
• Work with influencers, HR creators and partners for co-marketing.
• Monitor comments, mentions and messages, and manage brand reputation.

What we’re looking for

Must-haves

• 3–6 years of hands‑on social media marketing, with at least one brand you grew significantly
• Proven B2B experience, especially on LinkedIn, with a track record of generating leads, not just likes
• Strong writing and storytelling in English
• Hands‑on with Canva or Figma and a video editor such as CapCut or Premiere Pro
• Experience running paid campaigns on LinkedIn Ads and Meta Ads
• Comfortable with analytics tools such as LinkedIn Analytics, Meta Business Suite, GA4 or Hootsuite
• An ownership mindset: you can work independently and move fast in a startup

Nice-to-haves

• Experience in SaaS, HR tech, recruitment or AI products
• A portfolio of viral or high‑performing content
• Experience marketing to both Indian and US audiences
• Using AI tools for content creation and productivity
• Basic SEO, email marketing or community‑building experience

Please include a portfolio with links to accounts or campaigns you've managed and the results they delivered.