Social Media Marketing Manager

AMINA Bank AG; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

AMINA Bank AG seeks a strategic Social Media Manager to elevate AMINA’s presence across institutional and crypto audiences. You will build multi‑market social strategies, oversee content planning, and drive engagement on platforms including LinkedIn, X, Reddit, Telegram, and WhatsApp, while ensuring regulatory compliance and alignment with brand narratives.

You will manage senior leadership profiles, coordinate with Product Marketing, Compliance and Legal, and develop platform‑native content

Qualifications

• 4–7+ years of social media marketing experience within financial services, fintech or crypto.
• Proficient with major platforms (LinkedIn, X, Instagram, YouTube, Reddit, Telegram, WhatsApp).
• Video editing capability to produce short‑form, platform‑native clips.
• Strong analytics and publishing tool proficiency for performance reporting.

Responsibilities

• Design and execute a cohesive, multi‑platform social strategy across markets.
• Lead social content planning, publishing, and paid‑organic alignment with compliance.
• Monitor conversations, manage reputation, and escalate regulatory or risk topics as needed.
• Coordinate campaigns for product launches, partnerships, and regulatory milestones.
• Collaborate with Marketing, PR, Legal, and product teams to ensure regulated messaging.

Skills

Social media marketing

Video editing

Analytics

Hubspot/SEMrush/Google Search Console

Tools

Hubspot

SEMrush

Google Search Console

Job description

Founded in April 2018 and headquartered in Zug, AMINA Bank is a pioneer in the financial industry. In August 2019, AMINA received a Swiss banking and securities dealer license from FINMA. The broad, vertically integrated spectrum of services, combined with the highest security standards, make AMINA’s value proposition unique.

AMINA operates globally from its regulated hubs in Switzerland, Abu Dhabi, and Hong Kong to offer fiat and crypto services to progressive investors, traditional and crypto-native alike, whether individuals, corporates, or institutions.

CVVC Global Report and CB Insights named AMINA as one of the Top 50 Companies within the blockchain ecosystem. Aite Group awarded AMINA their 2021 Digital Wealth Management Impact Innovation Award in the ‘Digital Startup of the Year’ category, and LinkedIn listed AMINA as one of the Top Startups 2021 in Switzerland. In 2022, AMINA won the Digital Assets Offering or Service at the WealthBriefing Swiss EAM Awards, and the bank was also recognised for its product offering SEBAX and won the Best ETP of the Year award at the Swiss ETF Awards 2022. In 2023, AMINA won the European WealthBriefing Award in the Digital Assets Solution, Fund Manager category.

AMINA India is a wholly owned subsidiary of AMINA Bank AG. AMINA India acts as a virtual extension of the bank supporting activities spanning trading & liquidity management, digital assets research, marketing, investment solutions, risk management, account management, mid/back-office, product management, technology & engineering, IT support, finance and human resources.

Your Mission (Should You Choose to Accept It)

We areseekinga strategic and hands-on Social Media Manager to elevate and expand AMINA’s presence across multiple audiences, including UHNW individuals and professional investorsseeking crypto exposure, as well as crypto‑nativeorganizationsrequiring compliant banking infrastructure. Alongside strengthening our existing channels, you will lead the launch and growth of AMINA’s presence on platforms such as Telegram, WhatsApp and Reddit, building engaged communities andoptimizing new AI‐driven discoverybehaviors. You will also manage market‑specific social handles across key regions, including the EU,Hong Kongand the UK, ensuring tailored, compliant messaging that resonates with local audiences. Additionally, the role involves managing and scaling the social profiles of AMINA’s senior leadership team, supporting consistent, high‑impact visibility. Reporting to the Head of Communications, you will oversee content planning, publishing, community management, and performanceoptimizationacross all channels, while navigating regulatory requirements across multiplejurisdictions. You will partner closely with Product Marketing, Complianceand Legal to ensure all output aligns withbest practicesand strengthens AMINA’s brand narrative, campaigns, and executive thought‑leadershipprogrammes.

Your AMINA To-Do List

1. SocialMediaStrategyand Execution

Design and implement a cohesive, multi-platform and multi-market social strategy that strengthens AMINA’s presence, grows audiences, and improves key performance metrics including follower growth, engagement, contentreachand conversions to MQLs from social media.

Create and deliver a strategy to improve AMINA’s discoverability in AI‑driven search environments (e.g., ChatGPT, Perplexity, Gemini), ensuring social content, structure and channel signals areoptimisedfor emerging AI discoverybehaviours.

Support AMINA’s PPC and paid social advertisingprogrammesby aligning organic content with paid campaignobjectives, coordinating asset delivery, and ensuring consistent messaging and audience targeting across paid and organic channels.

Ensure all content adheres to applicable regulatory framework, includingMiCA, FCA advertising rules, and other jurisdiction‑specific requirements.

Strengthen AMINA’s employer brand across social platforms by creating content and campaigns that highlight culture,valuesand talent initiatives, supporting recruitment efforts and reinforcing retention.

Develop platform‑native content grounded in audience insights, covering market developments, product capabilities, executive thoughtleadershipand key regulatory themes.

Amplify the impact and ROI of AMINA’s events by developing social media plans that drive pre‑event awareness, real‑time engagement, and post‑event content value.

Collaborate with internal subject matter experts to ensure technical accuracy and regulatory defensibility in all communications.

Ensure all content is approved by relevant stakeholders, Head of Communications and legal prior to publishing.

Ensure a steady, impactful publishing rhythm by managing an up‑to‑date content calendar and coordinatingtimelysubmission and delivery of all design assetsrequiredacross AMINA’s channels.

Video editing capability with the ability to produce short‑form, platform‑native clips for social channelsin partnership with the visual design team.

3. Community & Reputation Management

Monitor community sentiment, emergingnarrativesand platform‑level conversations across crypto,financialand regional audiences, proactivelyidentifyinghigh‑value engagement and content opportunities while also detecting early signs of brand, regulatory or reputational risk:On LinkedIn:Engage with institutional, asset‑management and professional‑investor audiences to reinforce AMINA’s credibility as a trusted, regulated financial partner.

On X (Twitter):Participateselectively in conversations with UHNW crypto participants, foundations,buildersand institutional prospects,maintaininga controlled, authoritative tone.Onadditionalchannels as required:Extend monitoring and engagement across platforms such as Telegram, Reddit and others,identifyingemerging conversations and community opportunities whilemaintainingawareness of any narratives that may require brand or regulatory attention.

On additional channels as required:Extend monitoring and engagement across platforms such as Telegram, Reddit and others,identifyingemerging conversations and community opportunities whilemaintainingawareness of any narratives that may require brand or regulatory attention.

Respond to enquiries using pre‑approved messaging, ensuringtimely, helpfulinteractionsand partnering with the Head of Communications whenspecialisedregulatory or sensitive topics require escalation.

Maintain a professional, consistent presence aligned with the standards of a regulated financial institution,prioritisingclarity,authorityand value‑added engagement across all platforms.

4. CampaignCoordination&Product Launches

Lead social media execution for product launches, partnerships, regulatorymilestonesand integrated campaigns, coordinating closely with Communications, Marketing, and regional/product teams to ensure timing,messagingand sequencing are aligned.

Identifyand recommend credible industry partnerships, influencer collaborations, or strategic voices aligned with AMINA's positioning (subject to approval by Marketing and Communications leadership).

Establish and implement a social listening capability to capture audience insights, emergingthemesand competitive signals across key platforms, using these findings to inform product development, refine messaging, and shape future marketing campaigns.

Analysechannel performance (engagement, reach, traffic attribution, MQLs and AI‑driven discovery) and produce regular reports with actionable insights to refine strategy andoptimiseexecution.

Use analytics tools to test content formats, cadence, and approaches,optimisingfor audience preferences while respecting compliance constraints.

Your golden ticket to the AMINA team:

4–7+ years of social media marketing experience within financial services, fintech, or crypto, ideally with exposure to regulated environments.

Strongcommandof major social platforms (LinkedIn, X, Instagram, YouTube,Reddit, Telegram,Whatsappetc.): understanding of platform algorithms, content formats, andbehaviorsof AMINA’s audiences

Comfortable translating betweentraditionalfinance and crypto/blockchain domains—i.e.able to explain DeFi to bankers and custody models to crypto founders.

Video editing capability with the ability to produce short‑form, platform‑native clips for socialchannels.

Proficiencywith social analytics and publishing tools includingHubspot, as well as web and performance platforms such as SEMrush, Google Search Console.

Analytical and data-driven mindset to contentoptimization.

Experience working cross-functionally with Marketing, PR, Legal, Productteams, etc.

Sound judgment under pressure with theability torecognizereputation risks and escalating appropriately.

Why We’re Awesome

We owe our exponential growth to our innovative and collaborate team spirit and talented workforce. Every voice counts as we are always committed to learning from diverse perspectives and backgrounds because our people make the difference at AMINA Bank. Regardless of your age, gender, belief, and background, at AMINA EVERYONE is welcome!

Join our skilled team and together redefine finance.