Social Media Manager

EsspeSoft; Kolkata District; On-site; INR 5,00,000 - 8,00,000; Full time

Job summary

A digital marketing and web design company in Kolkata is seeking a full-time Social Media Manager. The successful candidate will develop and execute social media strategies, manage content, and engage with the online community. Candidates must have strong knowledge of social media marketing, analytics, and creativity in content creation. A Bachelor's degree in Marketing or related fields is required, along with excellent communication skills and understanding of social platforms.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO).
• Strong Communication and Writing skills.
• Experience in developing and implementing effective Content Strategies.
• Knowledge of social media analytics and reporting tools.
• Creativity and ability to create engaging content.
• Excellent understanding of multiple social media platforms and their best practices.

Responsibilities

• Develop and execute social media strategies.
• Create and manage content for various platforms.
• Optimize social media profiles and monitor performance metrics.
• Engage with the online community to enhance brand presence.

Skills

Social Media Marketing

Social Media Optimization (SMO)

Communication skills

Content Strategy Development

Social Media Analytics

Creativity

Understanding of multiple social media platforms

Education

Bachelor's degree in Marketing, Communications, or a related field

Job description

Company Description

EsspeSoft is a premier Digital Marketing and Web Design company based in Kolkata, West Bengal, dedicated to enhancing the digital presence and revenue of businesses. We offer comprehensive web hosting plans designed to meet diverse needs at competitive prices. Our Digital Marketing services are tailored to support business growth and achieve new heights. EsspeSoft is focused on delivering innovative solutions that help businesses excel in a competitive market.

Role Description

We are seeking a dedicated and creative Social Media Manager for a full-time, on‑site role located in the Greater Kolkata Area. The Social Media Manager will be responsible for developing and executing social media strategies, creating and managing content, optimizing social media profiles, monitoring performance metrics, and engaging with the online community to enhance brand presence. The role involves working closely with the marketing team to align social media activities with overall business goals.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong Communication and Writing skills
• Experience in developing and implementing effective Content Strategies
• Knowledge of social media analytics and reporting tools
• Creativity and ability to create engaging content
• Excellent understanding of multiple social media platforms and their best practices
• Bachelor's degree in Marketing, Communications, or a related field