Social Media Manager

Cbayexpress Technologies; Dadri; On-site; INR 6,00,000 - 9,00,000; Full time

Job summary

A leading technology firm is seeking an experienced Social Media Manager to lead their social media efforts in Dadri. The candidate should have a strong background in the e-commerce industry, specifically with private label brands. Responsibilities include developing social media strategy, creating engaging content, managing accounts, and analyzing performance metrics. Ideal for someone with a creative mindset and proven success on platforms such as Facebook and Instagram.

Qualifications

• Minimum 3 years of experience as a Social Media Manager.
• Prior experience working in the e-commerce industry, preferably with private label brands.
• Proven success managing social media for businesses.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Create, curate, and manage all published content.
• Monitor social media trends and apply knowledge to enhance campaigns.
• Collaborate with teams to align social media strategy with marketing initiatives.
• Manage and monitor social media accounts.
• Plan and execute paid advertising campaigns.
• Analyze and report on key performance metrics.

Skills

Experience in the e-commerce industry

Strong understanding of social media platforms

Excellent written and verbal communication skills

Creative mindset

Experience with Facebook, Instagram, TikTok, YouTube, LinkedIn

Influencer engagement

Tools

Social media management tools

Analytics platforms

Job description

Location: Sector 63, Noida (Onsite Only)

Shift Timings: 12pm to 9pm IST

Working Days: Monday to Friday

Job Description

We are seeking a talented and experienced Social Media Manager to join our team and lead our social media efforts. The ideal candidate should have experience in the e-commerce industry, specifically with private label brands, and a strong understanding of various social media platforms. As a Social Media Manager, you will be responsible for developing and implementing our social media strategy, creating engaging content, managing social media accounts, and analyzing performance metrics to drive growth and brand awareness.

Responsibilities

1. Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and online presence across various platforms.
2. Create, curate, and manage all published content, including images, videos, and written copy.
3. Monitor social media trends, tools, and applications and appropriately apply that knowledge to enhance our social media campaigns.
4. Collaborate with cross-functional teams to align social media strategy with overall marketing initiatives.
5. Manage and monitor social media accounts, responding to comments, messages, and mentions in a timely and engaging manner.
6. Plan and execute paid social media advertising campaigns to drive traffic, conversions, and lead generation.
7. Analyze and report on key performance metrics regularly, using data to optimize strategies and tactics.
8. Stay updated with industry best practices and emerging trends in social media marketing.
9. Engage with influencers and build partnerships to expand our brand reach.
10. Stay current with social media algorithms and adjust strategies to maximize organic reach.
11. Identify opportunities for user-generated content and encourage audience participation.
12. Manage social media calendar and ensure timely posting of content.

Qualifications

1. Minimum 3 years of experience as a Social Media Manager.
2. Prior experience working in the e-commerce industry, preferably with private label brands.
3. Proven success managing social media for businesses across Facebook, Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms.
4. Strong understanding of social media platforms, their respective audiences, and best practices.
5. Proficiency in social media management tools and analytics platforms.
6. Excellent written and verbal communication skills.
7. Creative mindset with the ability to generate innovative content ideas.
8. Ability to work collaboratively in a team environment.
9. Experience with paid social media advertising campaigns is a plus.