Social Media Executive

Drishti Group; Dadri; On-site; INR 300,000 - 540,000; Full time

Job summary

Drishti IAS invites a Social Media Executive to shape and grow its digital footprint across Instagram, Facebook, YouTube Shorts and WhatsApp, coordinating with offline centres in Dadri and beyond. The role focuses on content creation, campaign management and engagement with learners and faculty.

The ideal candidate will handle Hindi and English content, plan calendars aligned with UPSC/State PCS cycles, and optimise paid campaigns while monitoring performance and reputation across profiles.

Qualifications

• Graduate in Marketing, Mass Communication, Journalism or a related field.
• 1–3 years of hands-on social media and digital marketing experience.
• Proficiency in mobile video editing (CapCut, InShot, VN) and design tools (Canva, Photoshop).
• Experience with Meta Ads Manager, Google Ads and managing Google Business Profiles.
• Excellent written and spoken Hindi and English with strong coordination skills.
• Nice to have experience promoting UPSC, State PCS or other competitive exams.
• Basic knowledge of local SEO and familiarity with WhatsApp Business and CRM tools.
• Network with education influencers or student creators across regions.

Responsibilities

• Build and manage the digital presence of all offline centres on Instagram, Facebook, YouTube Shorts, WhatsApp and other platforms.
• Plan and execute centre‑wise content calendars aligned with UPSC and State PCS exam cycles.
• Create engaging Hindi and English reels, stories, carousels and short videos showcasing sessions, faculty, tips and aspirant testimonials.
• Coordinate with centre heads and local teams to collect content, plan shoots and promote events.
• Plan, run and optimise city‑wise geo‑targeted paid campaigns on Meta Ads and Google Ads to generate quality leads.
• Own Google Business Profiles, manage online reputation and respond to reviews, comments and enquiries.
• Track, report and analyse metrics such as follower growth, reach, leads and enrolments, providing insights and recommendations.

Skills

Social media marketing

Content creation

Campaign planning

Hindi-English communication

Education

Bachelor in Marketing/Mass Communication/Journalis m

Tools

CapCut

InShot

VN

Canva

Photoshop

Meta Ads Manager

Google Ads

Google Business Profiles

Job description

We are seeking a Social Media Executive to join our team. You will shape and grow Drishti IAS's social media presence across multiple platforms, driving brand growth and engagement.

Key responsibilities

• Build and manage the digital presence of all offline centres on Instagram, Facebook, YouTube Shorts, WhatsApp and other platforms.

• Plan and execute centre‑wise content calendars aligned with UPSC and State PCS exam cycles.

• Create engaging Hindi and English reels, stories, carousels and short videos showcasing sessions, faculty, tips and aspirant testimonials.

• Coordinate with centre heads and local teams to collect content, plan shoots and promote events.

• Plan, run and optimise city‑wise geo‑targeted paid campaigns on Meta Ads and Google Ads to generate quality leads.

• Own Google Business Profiles, manage online reputation and respond to reviews, comments and enquiries.

• Track, report and analyse metrics such as follower growth, reach, leads and enrolments, providing insights and recommendations.

Required qualifications

• Graduate in Marketing, Mass Communication, Journalism or a related field.

• 1–3 years of hands‑on social media and digital marketing experience.

• Proficiency in mobile video editing (CapCut, InShot, VN) and design tools (Canva, Photoshop).

• Experience with Meta Ads Manager, Google Ads and managing Google Business Profiles.

• Excellent written and spoken Hindi and English with strong coordination skills.

Nice to have

• Experience promoting UPSC, State PCS or other competitive exams.

• Basic knowledge of local SEO and familiarity with WhatsApp Business and CRM tools.

• Network with education influencers or student creators across regions.