SM ABCD Kolkata

Aditya Birla Sun Life Insurance; West Bengal; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Aditya Birla Sun Life Insurance seeks a Senior Sales Manager to drive bancassurance and life insurance sales across campaigns in the region. You will lead a team, build partnerships, and ensure new customer acquisition.

The role requires 4–6 years of field experience, strong client profiling, and a track record of closing open‑market deals. You will mentor frontline staff, manage targets, and ensure persistency aligns with company norms.

Qualifications

• 4–6 years of experience in Bancassurance sales (Life Insurance)/open market experience.
• Hands‑on experience in generating business through Partnerships/Self Sourcing/Referrals
• Strong understanding of customer profile
• Generate insurance leads through referrals, branch walk-ins, customer data mining

Responsibilities

• Acquire New Life Insurance Customers from Partnerships, Referrals
• Lead generation from these new customers
• Achieve Targets related to Premium and NOP
• Handhold and guide team on the sales process, lead conversion and closure
• Persistency targets as per company norms to ensure renewals
• Recruitment & Training of sales team
• Direct Sales Executive: drive sales and health targets per goal sheets

Job description

Life Insurance

Desired Candidate Profile and Experience

• 4–6 years of experience in Bancassurance sales (Life Insurance)/open market experience
• Hands‑on experience in generating business through Partnerships/Self Sourcing/Referrals
• Strong understanding of customer profile
• Generate insurance leads through referrals, branch walk?ins, customer data mining

Job Title

Senior Sales Manager/Sales Manager

Function

Direct Marketing

Department

Direct Marketing

Reporting To

(Title)

Area/Regional Sales Manager

Superior ’s Superior

(Title)

Zonal Manager

Unit

Birla Sun Life Insurance Company Ltd

Location

Zone

Business

Life Insurance

Desired Candidate Profile and Experience

• 4–6 years of experience in Bancassurance sales (Life Insurance)/open market experience
• Hands‑on experience in generating business through Partnerships/Self Sourcing/Referrals
• Strong understanding of customer profile
• Generate insurance leads through referrals, branch walk?ins, customer data mining

What To Look For In a Candidate

• Presentable, communication skills with quick check on basic maths.
• Check energy levels, hunger for growth & for incentives.
• Look for success stories of sales closures done through open market if any
• Team Handling
• Job Purpose
• Drive Life Insurance Business from fresh customer acquisition across campaigns
• To ensure all the pre and post sales support and services
• To achieve Sales Targets as defined by the organization

Dimensions

What are the areas (in quantitative terms) the job has an impact on?

Dimension

Remarks

Manpower (Nos.)

Direct: 5-7

Indirect: N/A

FYP Targets

NOP Targets

Renewal Collection on orphan Base

• Job Context & Major Challenges (What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?)

Key Challenges for the role –

• To identify new Life Insurance customers
• To ensure differentiated and segmented approach to various campaigns
• To manage attrition of the front‑line sales force

Principal Accountabilities

Accountability

Supporting Actions

Acquire New Life Insurance Customers

• Acquire new customers from Partnerships, Referrals
• Lead generation from these new customers

Achieve Targets related to Premium and NOP

• Allocate leads to the team members as per targets decided.
• Periodically monitor and review performance on the assigned topline and health parameters
• Handhold and guide them on the sales process, lead conversion and closure of sale
• Aggressively downloading all the RnR activities running by the organisation.

Executes smooth function of the sales and other processes in order to maximise business potential.

• Communicating any process change or change in any rules and regulations by the help of different training module.
• Ensure that actual sales and service aspects including sales calls, issuance and complaint handling are carried out without any blocks

Ensure relevant people in the right place right time in order to maximise the productivity

• Understanding the strength of the resource and depending on that allocating job responsibility
• Evaluating the opportunity of each business unit and allocating targets as per that.

Execute the right method of business acquisition in order get the profitable mix for the organisation

• Scrutinise the business on regular basis and give the relevant information to superiors
• Achieve Persistency targets as per the company norms so that renewals take place on time
• Take corrective actions related to persistency and health

Recruitment & Training

• To ensure recruitment of team on a time based manner.
• To manage attrition within the specified limits.
• Ensure through continuous on the job training, skill enhancement of team members.

Job Purpose of Direct Reports

Direct Sales Executive: To achieve the Sales and health targets set for them as per their goal sheets.

• Relationships (If Applicable)

Internal Frequency Nature

Support Executive’s
Trainers
HR
Issuance Coordinator
Client Service
As and When Required
To Log-in and receipting Policies.
For arranging trainings for the team as well as for the relationships.
To Ensure the policies are Issued on time.
Service-related issues.

External Frequency Nature

Relationship
Daily
Business Development and to ensure the smooth sailing,