Simplilearn - Senior Director - Demand Generation

Simplilearn Solutions Private Limited.; Bengaluru; On-site; INR 20,00,000 - 30,00,000; Full time

Job summary

A leading online education provider is seeking a qualified Director of Commercial Marketing to spearhead global demand generation efforts. The successful candidate will manage a team and develop strategic marketing plans to achieve growth objectives. With over 10 years of experience in demand generation and at least 5 years in team management, the role requires strong analytical and communication skills. Experience in product-based organizations is preferred. This position is based in Bengaluru, India.

Qualifications

• 10+ years of experience in demand generation, with at least 5 years in a leadership position.
• Experience in product-based organizations preferred.
• Detail-oriented with strong analytical skills.

Responsibilities

• Define global demand generation strategy and plans.
• Lead a high-performing demand generation team.
• Manage the alignment between SDR outreach and campaign themes.

Skills

Demand generation strategy

Team management

Strong analytical skills

Program management

Communication skills

Problem solving

Tools

Salesforce

Job description

Role Description

Simplilearn is looking to Director - Commercial Marketing (Demand Generation) to support the growth objectives of Commercial function through demand generation globally.

Key responsibilities include

Global Demand Generation

Define and own the global demand generation strategy across:

• Events and executive roundtables
• Webinars and virtual programs
• Email and nurture journeys

Digital and performance campaigns

• Translate business goals and product priorities into region‑wise demand plans
• Ensure consistency in GTM approach while enabling regional customization
• Own annual and quarterly demand generation plans, budgets, and forecasts

SDR & Outbound Motion Ownership

• Own the outbound demand channel through the SDR Lead
• Define outbound strategy aligned to ICPs, accounts, and regional priorities

Ensure tight alignment between:

• SDR outreach and campaign themes
• Events/webinars and outbound follow‑ups
• Sales account plans and coverage models

Set and track SDR metrics

• Meetings booked
• Pipeline influenced
• Conversion rates by segment and region

Funnel, Pipeline & Revenue Accountability

• Build scalable processes, playbooks, and best practices for the team and drive operating cadence through regular pipeline and campaign reviews
• Own top and mid‑funnel performance globally (MQL, SQL)
• Work with Sales and RevOps to define lead qualification criteria

SLAs and handoff processes

• Attribution and reporting models
• Present clear pipeline, ROI, and forecast insights to senior leadership
• Use data to continuously optimize channel mix, spend, and team focus
• Ability to work with tools – Salesforce to create reports and dashboards

Team Leadership & Management

• Lead, coach, and develop a high‑performing demand generation team across regions
• Set clear goals, KPIs, for Regional Marketing Managers and the SDR Lead

Stakeholders

• Executives – CRO, CEO
• Product Marketing – messaging, ICPs, campaigns, and launches
• Sales Leadership – targets, coverage, pipeline priorities
• RevOps – tooling, automation, analytics

Desired skills

• Overall 10+ years of experience across demand generation with at least 5+ years of experience of handling teams
• Experience of demand generation in product‑based organizations
• Ability to independently work with multiple stakeholders across the organization
• Detail‑oriented and strong analytical skills
• Strong program management and communication skills
• Strategic thinker with strong bias for action, high on ownership and problem solving
• Team management is essential
• Experience in online learning / enterprise learning (good to have)