SFE Manager - Expert

Haleon; Gurgaon; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Haleon in India (Gurgaon) is seeking a Sales Force Effectiveness Manager with expertise in analytics, CRM processes, and performance management to empower sales teams with insights. You will own HCP master data, deliver consistent SFE reports, and support regional CRM standardization while collaborating with cross-functional teams to improve commercial effectiveness.

The role requires a graduate degree in IT or business administration, strong analytical skills, and experience with CRM and BI

Qualifications

• Graduate degree in IT or Business Administration.
• Pharmaceutical industry business experience is preferred.
• Strong analytical and communication skills; proficient with CRM/BI tools.

Responsibilities

• Manage technical processing for CRM daily requirements (contacts, accounts, activities, etc.).
• Provide consistent SFE reports and dashboards to support commercial effectiveness.
• Own and manage HCP master data technical processes.
• Deliver commercial KPIs to stakeholders to support performance management.
• Execute deployment of HCP segmentation and targeting processes.
• Ensure CRM standardization guidelines are implemented regionally.
• Handle CRM and BI defects with country support teams; perform UAT.
• Deliver ad-hoc performance reports through CRM/BI platforms.
• Manage CRM inventory for Free Medical Samples and IMUs.

Skills

Analytical skills

Communication skills

Excel

Education

Graduate degree in IT or Business Administration

Tools

CRM platforms

BI platforms

HCP data management

Job description

SFE Manager - Expert page is loaded## SFE Manager - Expertlocations: India - Haryana - Gurgaontime type: Full timeposted on: Posted Todaytime left to apply: End Date: September 24, 2026 (1 day left to apply)job requisition id: 548206Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands - including Sensodyne(R), Panadol(R), Advil(R), Voltaren(R), Theraflu(R), Otrivin(R), and Centrum(R)- lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.**About the role**The Sales Force Effectiveness (SFE) Manager is responsible for enabling sales associates to leverage customer and business insights through analytics, reporting, CRM processes, and performance management. The role supports the Commercial Effectiveness agenda by delivering tools, insights, and capabilities that drive sales performance and organizational effectiveness.**Role Responsibilities*** Manage technical processing for CRM daily requirements including contacts, accounts, position management, activities, Time Off Territory, and Cycle Plan requirements.* Provide consistent Sales Force Effectiveness reports and dashboards to support the Commercial Effectiveness agenda.* Own and manage HCP master data technical processes.* Support performance management by delivering commercial KPIs to relevant stakeholders.* Execute technical deployment of HCP segmentation and targeting processes.* Ensure full technical implementation of regional CRM standardization guidelines.* Handle CRM and BI defects for end users in coordination with country support teams.* Perform User Acceptance Testing (UAT) for CRM and BI platforms.* Deliver ad-hoc performance management reports through CRM and BI platforms.* Manage CRM inventory for Free Medical Samples and IMUs.**Basic Qualifications:*** Graduate degree in IT or Business Administration* Pharmaceutical industry business experience* Strong analytical skills* High ability to understand, use, and leverage technology* Excellent oral and written communication skills* Strong computer skills (Excel, Word, PowerPoint)**Preferred Qualifications:*** Experience working with CRM and BI platforms* Exposure to sales force performance management and analytics* Experience supporting segmentation, targeting, and commercial reporting processes**Job Posting End Date**2026-09-24## **Equal Opportunities**Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.## **Adjustment or Accommodations Request**If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.## **Note to candidates**The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.Our trusted portfolio of brands - including Sensodyne(R), Panadol(R), Advil(R), Voltaren(R), Theraflu(R), Otrivin(R), and Centrum(R)- lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.