SEO Web Developer

Passionfruit; Delhi; On-site; INR 500,000 - 900,000; Full time

Job summary

Passionfruit, located in Delhi, India, is seeking a talented Website Developer to create high-performing websites. In this role, you will customize and maintain sites using Webflow, WordPress, and Shopify, ensuring they're responsive and optimized for SEO.

The ideal candidate has strong experience with website development tools and a solid understanding of technical SEO. You'll work collaboratively with designers and SEO specialists to deliver optimized and innovative website solutions.

Qualifications

• Strong experience with Webflow, WordPress, Shopify, and Framer.
• Knowledge of technical SEO fundamentals and web performance.
• Ability to troubleshoot and debug front-end issues efficiently.

Responsibilities

• Develop, customize, and maintain websites across multiple platforms.
• Implement SEO-friendly site structures and best practices.
• Optimize websites for page speed and accessibility.

Skills

Webflow

WordPress

Shopify

Framer

Technical SEO

Front-end debugging

CMS workflows

Job description

Passionfruit is the world’s first and fastest-growing AI-native SEO and GEO service provider, scaling at over 40% MOM. Backed by top investors including Floodgate (investors in Twitter, Twitch, Lyft) and powered by strategic partnerships with Open AI, Google, and Anthropic, Passionfruit is redefining how brands win in search. We serve some of the largest and fastest-growing companies across India and the US—such as Shaadi.com, Bayer Group, Nykaa, Mcaffeine and Fenty Beauty—delivering scalable, data-driven, and sustainable growth strategies. Our human-in-the-loop model combines cutting-edge AI with deep expertise, making Passionfruit the engine behind the digital success of industry leaders.

Job Summary

We’re looking for a talented Website Developer to join Passionfruit and work on high-performing websites across multiple platforms and custom builds.

Key Responsibilities

• Develop, customize, and maintain websites on Webflow, WordPress, Shopify, Framer, and Custom Code.
• Build responsive, mobile-first, and performance-optimized websites.
• Implement SEO-friendly site structures, clean HTML, and best practices.
• Implement and validate structured data (Schema / JSON-LD).
• Manage redirects, canonicals, pagination, hreflang, and sitemap optimization.
• Optimize websites for page speed, Core Web Vitals, and accessibility.
• Integrate third-party tools, forms, tracking, and analytics.
• Collaborate with designers, SEO specialists, and project managers.
• Fix technical issues related to performance, rendering, and indexing.
• Support website migrations, redesigns, and launches.

Requirements

• Strong experience with Webflow, WordPress, Shopify, and Framer
• Experience with theme customization, plugins, and CMS workflows
• Knowledge of technical SEO fundamentals and web performance
• Familiarity with Core Web Vitals and mobile optimization
• Ability to troubleshoot and debug front-end issues efficiently
• Agency experience is a plus

Good to haves

• Experience with Shopify Hydrogen or headless setups