Seo Specialist

Liaison Bank; Mumbai City; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A financial services organization in Mumbai is seeking an SEO Executive. Your role will involve optimizing web pages, managing link-building efforts, and conducting keyword research. The ideal candidate should have up to 1 year of SEO experience and a relevant degree in marketing or IT. Strong analytical skills and a knack for problem-solving are essential. Join us to enhance our website's visibility and drive traffic to our services.

Qualifications

• 6 months to 1 year of hands-on SEO experience.
• Basic understanding of digital marketing concepts.
• Certification from platforms like Google, HubSpot as a plus.

Responsibilities

• Conduct keyword research and optimize website content.
• Manage link-building strategies and directory submissions.
• Monitor site health and analyze competitors.

Skills

Keyword Research

On-Page Optimization

Off-Page Link Building

Google Search Console

Analytical Skills

Content Optimization

Education

Bachelor's degree in Marketing / Computer Science / IT / Business / Communications

Tools

Google Analytics

Ahrefs

SEMrush

Job description

On-Page SEO

• Conduct keyword research and map keywords to relevant pages.
• Optimize meta titles, meta descriptions, header tags, and URLs.
• Improve website content for relevance, readability, and keyword targeting.
• Perform on-page audits and implement fixes (broken links, redirects, etc.).
• Optimize internal linking structure for crawlability.

Off-Page SEO

• Create high-quality backlinks through outreach and ethical link-building strategies.
• Manage directory submissions, guest posts, and forum participation.
• Track backlink profile and disavow toxic links when needed.

Technical SEO

• Monitor site health through Google Search Console & other tools.
• Identify and resolve crawling/indexing issues.
• Work on page speed optimization.
• Implement schema markup (basic).

Content Support

• Coordinate with writers to create SEO-optimized content.
• Prepare content briefs and keyword-focused outlines.

Tracking & Reporting

• Monitor rankings, traffic, and visibility.
• Prepare weekly/monthly SEO reports.
• Analyze competitor websites and provide insights.

What we are looking for

Qualifications & Skills Required

• Bachelor's degree in Marketing / Computer Science / IT / Business / Communications (preferred but not mandatory).
• 6 months to 1 year of hands‑on SEO experience (internships count).
• Basic understanding of digital marketing concepts.
• Certification from platforms like Google, HubSpot, SEMrush (optional but adds value).

Required Skills (SEO Executive)

Technical Skills

• Keyword Research (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest)
• On-Page Optimization
• Off-Page Link Building
• Google Search Console & Google Analytics
• Basic HTML, CSS (preferred)
• Technical SEO fundamentals
• Competitor Analysis
• Content Optimization
• Understanding of SERP features & ranking factors

Soft Skills

• Strong analytical and problem‑solving ability
• Attention to detail
• Good written communication
• Ability to work in a team
• Time management & task prioritization
• Curiosity to learn (SEO changes constantly)