SEO & SEM Specialist

ASB; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

<p>ASB Academy, a burgeoning EdTech organization in India, is on the lookout for a performance-driven SEO/SEM Specialist. The ideal candidate will plan and execute SEO strategies while managing Google Ads campaigns with a focus on ROI. Experience in AI-driven marketing and strong analytical skills are essential for this role.</p><p>Join ASB Academy to contribute to skill development and training while optimizing digital presence for enhanced visibility and conversion.</p>

Qualifications

• 4+ years of hands-on experience in SEO, SEM, and PPC.
• Strong understanding of AEO & GEO concepts.
• Proven track record in Google Ads & paid campaign management.

Responsibilities

• Plan and execute on-page, off-page, and technical SEO strategies.
• Manage campaigns with a focus on ROI, CPL, and lead quality.
• Track performance using Google Analytics, Search Console, and Google Ads.

Skills

SEO

SEM

PPC

Analytics

Technical SEO

Job description

ASB Academy is a fast-growing EdTech organization focused on skill development, training, and placements. You are seeking a performance-driven SEO / SEM Specialist who understands modern search behavior, AI-powered discovery, and conversion-focused marketing.

Key Responsibilities

• SEO & AEO (Organic Growth)
  • Plan and execute on-page, off-page, and technical SEO strategies
  • Optimize content for featured snippets, voice search, and AI-generated results
  • Perform intent-based keyword research aligned with conversions
  • Improve website architecture, internal linking, and page speed
  • Monitor rankings, organic traffic, CTR, and engagement metrics
• SEM / PPC (Performance Marketing)
  • Plan, launch, and optimize Google Ads (Search, Display & YouTube) campaigns
  • Manage campaigns with a focus on ROI, CPL, and lead quality
  • Conduct A/B testing for ads, landing pages, and CTAs
  • Optimize bids, budgets, and quality scores for maximum performance
• GEO (Generative Engine Optimization)
  • Optimize content for AI-powered search engines and generative results
  • Structure content for better visibility in AI-generated answers
  • Collaborate with content, design, and development teams to align with AI-driven SEO trends
• Analytics & Reporting
  • Track performance using Google Analytics, Search Console, Ahrefs/SEMrush, and Google Ads
  • Prepare data-driven reports with actionable insights
  • Continuously refine strategies based on performance and market trends

Qualification Required

• 4+ years of hands-on experience in SEO, SEM, and PPC
• Strong understanding of AEO & GEO concepts
• Proven track record in Google Ads & paid campaign management
• Solid knowledge of technical SEO & website optimization
• Experience working with content, design, and development teams
• Strong analytical, problem-solving, and performance marketing mindset